Social Media Specialist, Homes.com – Richmond, VA

CoStar Group•Richmond, VA

4d•Onsite

About The Position

Homes.com is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30+ years' experience in leading and growing digital marketplaces, we pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand that is redefining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. Already one of the fastest growing real estate portals in the industry, we are driven to be #1. This role is primarily B2B-focused and is responsible for driving demand, engagement, and brand authority among real estate professional audiences, while playing a supporting role in broader consumer initiatives. This Social Media Specialist blends content strategy, paid media execution, and performance optimization to position the brand as a trusted industry leader and generate high-quality leads. The ideal candidate understands how to translate product value into compelling, platform-native content that resonates with professionals, while maintaining alignment with larger brand campaigns.

Requirements

Bachelor’s Degree from an accredited, not-for-profit, in-person college/university.
A track record of commitment to prior employers.
3-4 years in social media marketing, with B2B experience preferred.
Experience running paid social campaigns focused on lead generation.
Ability to balance creative storytelling with performance marketing.
Experience with LinkedIn Ads, Meta Ads, and familiarity with Reddit and TikTok campaign management.
Analytical mindset with the ability to connect media performance to business outcomes.
Strong collaboration skills across marketing, sales, and product teams.
Excellent problem-solving, analytical, written and verbal communication, and interpersonal skills.
Ability to think strategically and act proactively.

Nice To Haves

Ability to build a strong, engaged community across social media platforms.
Ability to develop and implement effective employee advocacy programs.
Experience with TikTok and/or Sprout Social.
Experience with Asana and /or Canva a plus.
Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel a plus.

Responsibilities

Owns the social strategy for B2B audiences – agents, brokers, and industry professionals
Define audience segments, needs, and messaging frameworks
Design and execute full-funnel social programs
Develop and manage a social media content calendar aligned to product launches, campaigns, and sales priorities
Lead the development and oversight of content creation
Ensure content is platform-native and tailored to professional audiences
Manage community engagement, including responding to comments and fostering conversation
Leverage social listening to identify industry trends and opportunities
Plan and execute paid social campaigns focused on lead generation, consideration/retargeting, content amplification
Develop audience strategies and segmentation
Continuously test and optimize toward efficiency and lead quality
Partner with creative teams to develop B2B-focused assets
Translate product features into clear, compelling value propositions
Guide creative development with platform-specific best practices
Build a testing roadmap across messaging, formats, and CTAs
Track and report on social campaign performance
Partner with analytics teams to evaluate lead quality and pipeline impact
Translate insights into actionable optimizations across creative, targeting, and spend
Partner closely with Sales teams to align on lead quality and feedback loops
Partner closely with Product marketing to translate features into benefits
Partner closely with Brand/consumer marketing to ensure consistency with broader campaigns
Stay current on ad products, platform updates and capabilities
Monitor industry trends to inform content and messaging
Identify opportunities for innovation
Extends consumer campaigns into mid- and lower-funnel social environments
Builds retargeting and sequential messaging across audiences
Helps translate product-led storytelling into both agent and consumer value
Supports full-funnel continuity across YouTube, social, and awareness campaigns

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks