SOCIAL MEDIA SPECIALIST (TECHNICAL MANAGER III)
About The Position
This position is accountable for overseeing the strategic direction and daily activity of the department’s social media channels. The Illinois Department of Transportation is seeking to hire a Social Media Specialist. The IDOT team works diligently to provide safe, cost-effective transportation for Illinois in ways that enhance quality of life, promote economic prosperity and protect our environment. We are problem solvers and leaders, constantly searching for innovations and improvements in support of our commitment to providing the best multimodal transportation system for Illinois. Our team fosters a culture of inclusivity. We value diversity and hold ourselves to the highest ethical standards as we work together for a common purpose. Team members frequently collaborate with colleagues and others outside the department to best meet customer needs.
Requirements
- Completion of a bachelor’s degree majoring in communications, journalism, or marketing, OR completion of two years of college, PLUS Two years of experience managing multiple social media accounts (including but not limited to Facebook, Twitter, Instagram, LinkedIn) for a large organization, OR Six years of related experience in managing multiple social media accounts (including but not limited to Facebook, Twitter, Instagram, LinkedIn) for a large organization.
- Valid driver’s license.
- Statewide travel with occasional overnight stays.
- Successful completion of a background screening.
Nice To Haves
- Proven ability to grow social media engagement and reach using engaging written and visual content and Search Engine Optimization (SEO).
- Demonstrated ability in writing and editing for digital media, including but not limited to social media channels and external/internal websites with social media management tools, including but not limited to Hootsuite.
- Ability to create basic graphic images and videos in a professional setting using Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premier, and AfterEffects.
- Strong computer skills using Microsoft Office products including Word, Outlook, PowerPoint, SharePoint, and Excel.
- Strong oral and written communication skills.
- Effective planning skills, detail oriented, and well organized with the ability to work on multiple tasks simultaneously.
- Ability to maintain harmonious relationships with employees, agency officials, and the public.
- Familiarity with governmental operations.
- Familiarity with the Illinois transportation industry.
Responsibilities
- Creates, curates, and manages content across all the department’s social media platforms (Facebook, X, Instagram, LinkedIn, Threads, Bluesky) including evenings, weekends, and holidays as warranted.
- Monitors public sentiment and addresses questions submitted through the department’s social media platforms in a timely and professional manner.
- Identifies opportunities to increase the department’s social media reach through both existing and new channels.
- Analyzes performance of social media posts to guide future strategies including advertising strategies targeting specific audiences.
- Produces monthly performance reports.
- Coordinates with the department’s communications team to develop engaging, effective visual content for use on social media platforms including video and graphics.
- Supports the department’s safety messaging efforts through strategic and frequent use of social media channels.
- Effectively translates complicated industry information and business processes into easy-to-understand visual content that resonates with both internal and external audiences.
- Responds to feedback by making the appropriate adjustments.
- Performs duties in compliance with departmental safety rules.
- Performs all duties in a manner conducive to the fair and equitable treatment of all employees.
- Performs other duties as assigned.
Benefits
- Monday-Friday work schedule
- Flexible work schedules in several program areas (flexible time, hybrid scheduling)
- Health, Life, Vision, and Dental Insurance
- Pension Plan
- 12 Weeks paid Maternity/Paternity Leave
- Deferred Compensation Program and other pre-tax benefit programs (Medical/Daycare)
- Employees earn 12 paid Sick Days annually
- New Employees earn 10 paid Vacation Days their first year of service and can earn up to 25 paid Vacation Days annually
- Employees earn 3 paid Personal Days annually
- 13-14 paid holidays annually (based on start date)
- Tuition Reimbursement
- Employee Assistance Program and/or mental health resources
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What This Job Offers
Job Type
Full-time
Career Level
Manager
