Social Media Specialist

Ookla

About The Position

The Social Media Specialist role is for someone comfortable crafting diverse social media content, from fun tweets about internet speeds to in-depth articles on network intelligence trends on LinkedIn. The ideal candidate thrives on staying ahead of social media trends while maintaining credibility, balances technical information with audience interest, and has a proven track record of turning strategic thinking into measurable results through social campaigns. This role involves a strong focus on short-form video content, including ideation, filming, and featuring in trend-experimenting videos. The candidate should be a creative problem-solver with strong social media instincts, analytical thinking, and the ability to work both independently and collaboratively, with a passion for translating complex technical concepts into engaging content.

Requirements

2-3+ years experience in marketing, communications, or a related field
Bachelors Degree in Mass Communications or equivalent working experience
Experience managing social media channels, with demonstrated success in growing engagement and audience
Strong content creation skills across various formats (text, image, video)
Experience with video editing software (Final Cut, Adobe Premier, Capcut, Camtasia)
Excellent writing and editing skills with meticulous attention to detail
Experience managing social media content across platforms
Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
Team player with strong interpersonal skills and the ability to collaborate effectively across departments
Creative thinker with the ability to generate innovative marketing ideas and strategies
Ability to travel for occasional trade shows and team offsite events
Successful completion of a background check

Nice To Haves

Experience working in B2B marketing
Experience working in influencer or affiliate marketing
Experience in the Internet or telecommunications industry
Salesforce and Hubspot expertise
Proficiency in marketing automation tools and CRM systems
Familiarity with AI technologies, particularly GPT models and their applications in content creation and social media

Responsibilities

Develop and execute comprehensive social media strategies across Ookla and its brands: Speedtest, Downdetector, Ekahau, and RootMetrics
Manage and grow presence across LinkedIn, Twitter, Facebook, Instagram, TikTok, and other relevant platforms
Create engaging, well-researched content that resonates with technical and consumer audiences
Collaborate with industry analysts and thought leaders to develop compelling thought leadership content
Monitor social media trends and implement innovative approaches to engage the audience
Navigate social media relationships with strategic partners while navigating complex industry dynamics
Analyze social media metrics and provide actionable insights to optimize performance
Develop and manage content calendars across all platforms
Execute and report on paid social media campaigns that drive measurable business results
Create engaging multimedia content including short-form videos for platforms like TikTok and Instagram Reels
Support additional initiatives driven by the Product Marketing team as necessary

Benefits

Comprehensive medical, dental, and vision coverage
Life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
Paid holidays
Family building and caregiving support
Generous Family Care and Parental leave
Fitness Reimbursement
Access to wellness programs
Employee Resource Groups
Company-sponsored events
Professional growth opportunities through educational support, mentorship programs, and career development resources
Employee engagement programs and recognition awards