Social Media Specialist

New York Road Runners • New York, NY

8d • Hybrid

About The Position

New York Road Runners (NYRR) is seeking a Social Media Specialist to join their Marketing, Creative & Digital (MCD) Department. This role will manage all NYRR social media calendars, collaborate cross-functionally to ensure social content aligns with marketing objectives, and lead the development and execution of partner-related social media content. The specialist will create and publish engaging content, assist with multimedia production, provide live on-site social media coverage during events, and optimize content based on best practices and audience data. NYRR is committed to building a diverse and inclusive workplace and encourages candidates who may not meet every single requirement to apply if they are passionate about the organization's mission.

Requirements

• 3-5 years of professional social media marketing experience required.
• Demonstrated experience managing content calendars, cross-functional workflows, and multiple stakeholder requests.
• Experience producing social media content, including photography, videography, and real-time event coverage.
• Experience using social media management platforms, preferably Sprout Social.
• Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, Digital Media, or a related field.
• Strong organizational and project management skills with exceptional attention to detail.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent written, verbal, and interpersonal communication skills.
• Strong understanding of social media platforms, content strategy, and best practices.
• Proficiency with Microsoft Excel and Microsoft Office applications.
• Collaborative, proactive, and solutions-oriented mindset.
• Comfortable working both independently and as part of a highly collaborative team.
• Strong commitment to diversity, equity, and inclusion.
• Must be able to attend and support NYRR races, events, and community activations, including providing live social media coverage on-site.
• Must be able to work evenings and weekends as required to support event coverage and organizational priorities.
• Operate on a hybrid schedule, with two days per week in the NYRR office in NYC.
• All staff are required to work the United Airlines NYC Half, RBC Brooklyn Half, and the TCS New York City Marathon.

Nice To Haves

• Experience supporting partnership, sponsorship, or brand collaboration campaigns preferred.
• Experience with social media reporting tools preferred

Responsibilities

• Own and manage all NYRR social media calendars, serving as the primary coordinator for social planning across the organization.
• Collaborate cross-functionally to ensure social content is aligned with marketing objectives, organizational priorities, and audience engagement goals.
• Lead the development and execution of partner-related social media content and assets.
• Create and publish engaging social content that informs, inspires, and supports NYRR participants and audiences.
• Assist with photography, videography, and multimedia content production across social channels.
• Provide live, on-site social media coverage during races, events, and community activations.
• Write, edit, proofread, and optimize social media copy to ensure accuracy, clarity, and brand consistency.
• Leverage social media best practices, platform trends, and audience data to continuously improve performance.
• Utilize social media management and analytics tools to support publishing, reporting, and optimization efforts.
• Manage team expenses and process monthly Concur expense reports.

Benefits

• The job description does not explicitly list benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level