Social Media Specialist

Canon Careers • Melville, NY

4h • Hybrid

About The Position

Canon U.S.A. is seeking a creative, strategic, and high-energy Social Media Specialist to join its Social Media and Content Strategy team in Melville, New York. The role bridges technical excellence and B2B storytelling, engaging audiences ranging from corporate decision-makers to consumers while reflecting Canon’s visual standards. The position supports social media strategy, content creation, channel management, product launches, and marketing initiatives across B2B and B2C audiences.

This is a full-time hybrid position. The schedule requires working in the office Monday, Tuesday, and Wednesday, with the option to work from home the remainder of the week, unless business needs require additional in-office attendance. Schedules and office-reporting requirements may change based on business needs.

Requirements

• Bachelor’s degree in a relevant field or equivalent experience.
• Three to five years of related experience; at least three years of professional social media experience is specified.
• Exceptional writing skills and the ability to adjust tone from playful and trendy to professional and technical.
• Deep understanding of social media platforms, including algorithms and best practices for LinkedIn and Meta.
• Ability to identify high-quality visual assets and apply Canon’s aesthetic standards across consumer and enterprise markets.
• Comfort using social analytics tools to track engagement, lead attribution, and growth.
• Knowledge of commonly used concepts, practices, and procedures, including HTML, Java, Photoshop, and Mac, UNIX, and Windows platforms.
• Legally authorized to work in the United States; the company will not pursue or support visa sponsorship.
• Must reside in the United States at the time of hire.

Nice To Haves

• Professional social media experience at an agency or in-house with exposure to B2B marketing or commercial technology brands.
• Passion for telling the story of business-focused technology.
• Familiarity with the B2B industry.

Responsibilities

• Assist with end-to-end development of paid social advertisements and organic content across major social channels.
• Support management of B2B-focused social channels, showcasing high-end production workflows and commercial imaging solutions.
• Brainstorm and execute content based on trends, industry insights, and cultural moments.
• Contribute to data-driven growth plans for LinkedIn, TikTok, Instagram, Pinterest, and Threads, tailoring strategies to each platform’s audience.
• Support product launch cycles by executing social teasers, announcements, and educational content highlighting features, ROI, and applications.
• Support social promotion of the Canon Explorer of Light program and its professional photographers.
• Collaborate with the broader B2B marketing team on social marketing for key products and services, including strategic social funnels and conversion-focused tactics.
• Use social analytics to track engagement, lead attribution, and growth, and adjust strategies based on performance data.

Benefits

• Medical, dental, and vision coverage.
• 401(k) Savings Plan.
• Discretionary profit sharing and discretionary success sharing.
• Educational assistance.
• Recognition programs.
• Vacation.
• Employee referral bonus.
• Employee discounts.
• Volunteer opportunities to support the local community.
• Canon welcome kit and official merchandise.
• “Dress for Your Day” attire program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level