Social Media Specialist

Montage Marketing Group•Rockville, MD

5d•Remote

About The Position

Montage Marketing Group is seeking an experienced marketing, public relations, or communications professional to develop and execute social media strategies for our award-winning agency. This opportunity will allow you to leverage your creativity, innovation, and conceptual thinking to deliver high-impact social media campaigns for both external clients and internal agency initiatives. This is a part-time, non-exempt position working a remote schedule from your home office. Occasional travel to the Rockville, Maryland office or client site may be required. The anticipated hourly rate for this position is $25-$30. Hours and scheduling are flexible, and remote options are available for those residing in: Virginia, Maryland, Washington D.C., Delaware, New York, West Virginia, North Carolina, Texas, Florida, and Arizona.

Requirements

3+ years of professional experience developing and executing social media campaigns.
Expertise across social media platforms, including X/Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn, TikTok.
Strong working knowledge of social media principles, including content creation, audience engagement, hashtags, trends, and platform-specific content.
Excellent organizational skills and ability to manage multiple assignments and deadlines.
Demonstrated creativity and interest in developing video or digital content for social media platforms.
Excellent writing, editing, and storytelling skills.
Professional judgement when representing an organization publicly on social media.
Background in public health communications, graphic design, or similar.

Nice To Haves

Bachelor’s degree in communications, journalism, marketing, public relations, or similar field.
Located within a commutable distance to offices in Rockville, MD.
Experience supporting federal, state, or local government clients.
Background in technology, environment, or transportation industries.

Responsibilities

Design, develop, and execute a variety of external client-facing campaigns, along with internal agency marketing and outreach initiatives.
Research, compile, and synthesize complex information and/or technical health concepts into compelling social media campaigns and outreach.
Lead audience segmentation and targeting approaches, applying a strong understanding of content nuances and end user personas.
Work alongside project teams to create campaign timelines, calendars, and schedules.
Demonstrate knowledge across a variety of social media platforms to deliver impactful and engaging content focused on project or client outcomes.
Partner with graphic designers and copywriters to ideate, develop, refine, and perfect content messaging and visuals.
Co-create impactful storytelling concepts and ideas through the lens of intended target audiences.
Apply prescribed client branding standards and accessibility requirements across all content collateral.
Explore and recommend innovative and captivating mediums, selecting and deploying the methods that generate the highest impact.
Coordinate with data analysts to track key engagement metrics.
Oversee the development of data-driven campaign adaptations.