Social Media Specialist (Part-Time)

Trove Brands • Lehi, UT

11d • Onsite

About The Position

Trove Brands is seeking a creative and strategic Social Media Specialist to join the Content & Community team. This part-time role will focus on developing and implementing a comprehensive social media strategy for Whiskware. The specialist will be responsible for strategizing and concepting content, analyzing performance metrics, and collaborating cross-functionally to drive brand awareness and growth across social channels. The company culture is described as passionate, entrepreneurial, and energetic, valuing innovation through collaboration, and fostering community through team-building activities and celebrations.

Requirements

• Proven 1-3 years of experience in social media marketing, preferably in a professional setting.
• Excellent written and verbal communication skills, with a deep understanding of social media language, trends, and culture.
• Proficiency in social media platforms and content creation tools, such as CapCut, Canva, and more.
• A keen eye for design aesthetics and the ability to create visually compelling content.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Passion for social media and staying up-to-date with the latest trends and platform updates.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred but not mandatory).

Responsibilities

• Develop and execute a results-driven social media strategy aligned with brand goals and target audience.
• Research and stay up-to-date with industry trends and best practices.
• Collaborate with the creative team to concept and create high-quality, engaging content for various social media platforms.
• Curate and share user-generated content and industry-related posts.
• Develop a content calendar to ensure consistent posting and campaign execution.
• Manage and maintain the company's presence on key social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Respond to comments, messages, and engage with followers in a timely and professional manner.
• Monitor and moderate user-generated content to ensure alignment with company guidelines.
• Handle and resolve potential social media crises or negative comments professionally.
• Analyze key performance metrics (engagement, reach, conversion rates) to optimize social media strategies.
• Provide regular reports on social media performance and insights.
• Build and engage with an online community, foster relationships with followers, and cultivate brand loyalty.
• Collaborate with the ambassador and affiliate team to assist in influencer marketing strategies.

Benefits

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• Onsite perks and amenities

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: Associate degree