Social Media Specialist II

American Medical Association•Chicago, IL

9d•Hybrid

About The Position

The American Medical Association (AMA) is seeking a Social Media Specialist II for their Editorial & Channel Strategy team. This hybrid role, based in Chicago, IL, requires three days a week in the office. The specialist will be responsible for growing and engaging the AMA’s online communities by interacting across social media platforms. This position acts as a primary point of daily contact for online communities, monitoring discussions, responding to comments, identifying engagement opportunities, and interacting with physicians, patients, healthcare leaders, media, and other key audiences. The role involves collaboration with social media, media relations, advocacy, and marketing teams to identify relevant conversations on both established and emerging social platforms.

Requirements

3+ years in social media, community management, audience engagement, digital communications, or a related field required.
Bachelor's degree preferred or equivalent work experience and HS diploma/equivalent education required.

Nice To Haves

Bachelor's degree in Communications, Marketing, Journalism, Public Relations, Digital Media, or a related field preferred.

Responsibilities

Monitor and engage with audiences across social media platforms, responding to comments, questions, and conversations in a timely, professional, and brand-appropriate manner.
Engage with physicians, patients, policymakers, health care organizations, journalists, influencers, and other key audiences across social platforms.
Identify opportunities to increase engagement by participating in relevant conversations and interacting with appropriate organizations, thought leaders, and partner accounts.
Recommend and implement tactics to encourage conversation, increase audience participation, and strengthen community loyalty.
Monitor audience sentiment, identify potential reputational concerns, and escalate issues as appropriate outside established guidelines.
Help identify advocates, influencers, and community partners who can amplify AMA messaging and initiatives.
Identify, recommend, and manage engagement opportunities across emerging and evolving platforms, including LinkedIn Groups, Facebook Groups, LinkedIn Events, Facebook Events, WhatsApp, Bluesky, Threads, and future community channels.
Research platform trends, audience behaviors, and emerging opportunities to support the AMA's social media presence.
Identify relevant communities and conversations that align with organizational priorities.
Collaborate with internal teams to support campaigns, live events, advocacy initiatives, and awareness efforts through community engagement strategies.
Recommend engagement tactics, platform features, and community activities based on audience insights and platform trends.
Assist with day-to-day publishing, scheduling, light graphic design, basic video editing, copy editing, and quality assurance across social media platforms as needed.
Create or edit simple social graphics, captions, and multimedia assets to support timely content needs and audience engagement.
Monitor engagement metrics and provide recommendations to support audience interaction and engagement goals.
Maintain community management workflows, response guidelines, and engagement documentation.
Collaborate closely with the social media, media relations, advocacy, leadership communications, and marketing teams to support enterprise communications initiatives.