Social Media Senior Manager

Minute Media•New York, NY

6d•Remote

About The Position

Sports Illustrated Swimsuit is a globally recognized symbol of pop culture, known for launching successful careers and setting beauty standards. It has evolved into a lifestyle platform promoting body confidence and self-expression, engaging diverse audiences through digital content and experiences focused on wellness, travel, food, style, and beauty. The Social Media Senior Manager will lead the social media strategy with a focus on revenue generation, branded content, and sponsor activations. This role is crucial for creating high-impact content that expands audiences, boosts engagement, and delivers measurable ROI for partners. Collaboration with Marketing, Editorial, Talent, and Partnerships teams is essential to ensure social campaigns and on-site activations align with business goals, strengthen sponsor relationships, and identify new monetization avenues.

Requirements

At least 5 years of experience in social media, digital marketing, or brand management, ideally within the lifestyle, fashion, or media sectors.
Proven experience with business development or revenue-driving initiatives, specifically managing branded content, sponsor activations, and revenue-generating social campaigns.
Experience managing social media for live events, activations, or high-profile experiences.
A track record of driving audience growth and engagement with measurable ROI across multiple social platforms.
Experience collaborating with talent, influencers, or high-profile partners on integrated social campaigns.
Deep understanding of social media strategy, content creation, and platform-specific best practices.
Proficiency in translating brand goals and sponsor agreements into measurable campaigns, with familiarity in influencer platforms, digital asset management, and content production workflows.
Excellent project management skills, including the ability to organize multiple campaigns and timelines simultaneously.
Strong relationship-building skills for internal and external stakeholders, supported by proficiency in analytics tools to track and report performance.

Responsibilities

Develop and execute social media strategies and campaigns that drive audience growth, engagement, and monetization opportunities.
Lead creation and execution of sponsor-related content, ensuring all activations deliver measurable value and align with partner agreements.
Identify and support new sponsor opportunities, upsells, and integrated social campaigns to increase revenue and deepen partner relationships.
Manage a team of internal and external creators and social content production, including photos, videos, reels, stories, and copy, ensuring all content supports brand campaigns and sponsor objectives.
Attend events, activations, and talent initiatives to capture content, execute branded integrations, and maximize sponsor visibility and ROI.