Social Media & Reputation Specialist

Express Chipping Inc•Argentina, PR

6d•Remote

About The Position

TurFresh is hiring a Social Media & Reputation Specialist to serve as its public voice and manage social channels, community engagement, and online reputation. The role centers on strong writing and sound judgment, with day-to-day work in social, review, and scheduling tools. TurFresh has design and creative resources; the specialist briefs them and makes basic edits when useful. The specialist also works with AI agents that draft content and replies, reviewing and editing all outputs before publication. This is a remote, full-time role with working overlap during U.S. Pacific Time business hours. The specialist reports to the Growth Operations Manager and works with Customer Service, Sales, the Content & Campaign Strategist, creative resources, technicians, and SEO/Local SEO teams. Compensation is to be defined. The selection process includes a writing and judgment test using supplied sample assets. Applicants should provide a resume, examples and performance evidence for channels and posts they managed, and an example of a review, complaint, or reputation issue they handled.

Requirements

At least 3 years managing social media and online communities for a brand or agency.
Excellent written English and the ability to write clear, warm, persuasive copy in a natural tone for U.S. homeowners.
Proven community-management experience, including growing engagement and managing a busy comments and direct-message inbox.
Reputation-management experience responding to reviews at scale on Google Business Profile, Yelp, or Birdseye, with sound judgment on negative reviews and public complaints.
Social-listening experience using native tools or platforms such as Sprout Social or Brand24.
Demonstrable results with numbers, such as channel growth and post performance.
Basic visual-editing ability with Canva, CapCut, or similar tools to adjust templates and trim clips.
Comfort using AI as a drafting partner while maintaining personal responsibility for quality, accuracy, and brand judgment.
Organization and self-direction, including closing the loop on work and escalating early with a recommendation.

Nice To Haves

Experience in home services, local services, or multi-location businesses.
Multi-location reputation-management experience.
Experience with GoHighLevel.
Experience with Birdseye or another review-management platform.
Experience writing Meta ad copy.
Experience with UGC and creator-style content.
Experience with pet-owner audiences.

Responsibilities

Respond to every review on Google Business Profile, Yelp, and Birdseye within 48 hours, using approved guidelines and reviewing and editing AI-drafted replies.
Handle negative reviews and public complaints with care by acknowledging the issue, moving the conversation offline, and escalating to Customer Service for resolution.
Write and maintain review-response guidelines covering tone, scenario-based replies, prohibited responses, and escalation criteria.
Work with Customer Service on review generation so more satisfied customers leave reviews after jobs.
Track ratings, review volume, response rates, and recurring themes by location; flag at-risk locations and brand risks early.
Answer comments, direct messages, and mentions on TurFresh channels in a consistent, helpful voice.
Monitor conversations about TurFresh, competitors, and turf care in local groups, Reddit, and review sites, and participate when appropriate.
Route every sales or service inquiry to Customer Service in GoHighLevel and confirm receipt.
Send a weekly listening digest covering recurring questions, objections, complaints, competitor activity, and content ideas.
Turn content pillars from the Content & Campaign Strategist into a weekly channel calendar with formats, series, and timing.
Write and adapt hooks, captions, story text, and calls to action for each channel.
Brief creative resources on needed visuals and make basic edits when faster, such as cropping, resizing, changing template text, or trimming clips.
Coordinate field content capture with technicians, including shot lists, filming guidance, and delivery instructions.
Schedule and publish through GoHighLevel Social Planner on Instagram, Facebook, TikTok, and YouTube; verify posts, links, and UTM tags, and fix or escalate publishing issues with evidence.
Review and approve AI-agent calendar drafts, caption variations, reply drafts, and weekly reports; improve prompts, brand-voice rules, and the prompt library.
Report weekly on published content and performance, separating organic and paid results and tracking clicks and inquiries handed to Sales.
Propose and run copy and format tests, and record findings.