Social Media Producer, Science News

Society for Science•Washington, DC

13h•Hybrid

About The Position

Science News Media Group seeks an innovative Social Media Producer to help build new audiences for our award-winning science journalism that we have produced for over a century. This role includes working with colleagues to develop a social media strategy and executing it by developing social content based on Science News Media Group coverage. The role will manage posts throughout the day on: Facebook; Twitter/X; Instagram; Threads; Bluesky; Reddit; YouTube and TikTok. The Social Media Producer will also play a key role in advancing other digital news initiatives, such as our weekly newsletters. The Social Media Producer will create daily social media content and collaborate with other members of the digital team, the newsroom and the design team to define our social strategy. The ideal candidate will have a broad understanding of the larger ecosystem of social media, including new and upcoming platforms, and will identify opportunities for us to innovate and grow our social media presence and audiences. Science News Media Group is an editorially independent nonprofit news organization that has been covering news of science, medicine and technology for the general public since 1921. The magazine has a circulation of more than 120,000, and we draw 10 million unique visitors a year to sciencenews.org. Science News consistently ranks as the most reliable and least biased science news organization in Ad Fontes Media's biannual analysis. We also publish Science News Explores, a website and print magazine that connects younger people and educators with science. Our parent nonprofit Society for Science is dedicated to expanding scientific literacy, access to STEM education and public understanding of scientific research. As a nonprofit 501(c)(3) membership organization, the Society promotes the understanding and appreciation of science and the vital role it plays in human advancement: to inform, educate, and inspire. Beyond journalism, the Society is best known for its world class science research competitions and outreach and equity STEM Programs founded to make sure that every young person can strive to become an engineer or scientist. You'll be joining a group of creative, inquisitive people who come to science journalism from a diversity of backgrounds, education and experiences, and who are passionate about our work as independent nonprofit journalists.

Requirements

Expertise in copy-writing for and producing social media
Strong work ethic and time management skills
Knowledge of the ethics and standards of a news organization
Organization and experience prioritizing across multiple projects
Exceptional communications skills
Ability to develop rapport with colleagues, vendors and clients
Bachelor's degree or equivalent experience
Experience managing social media feeds
Excellent copy-writing/editing skills, with an emphasis on social media writing
Knowledge of Wordpress

Nice To Haves

Experience in Adobe Suite products; Photoshop and Illustrator preferred
Experience in Canva and other graphic design software preferred
Interest in and familiarity with recent developments in science

Responsibilities

Create accurate social media copy and curate original content produced by writers for social media channels to ensure it matches both the Science News voice and the style of each platform to help us expand the audience for our stories
Schedule content throughout the day using platforms such as Hootsuite
Collaborate with the Design Team to ensure that visuals promote the Science News brand and enhance visual storytelling
Monitor and engage with SNMG readers on a variety of social platforms and outlets
Use SNMG's reach to develop lasting relationships with followers, and develop strategies to increase engagement
Collaborate with the Design Team members to imagine and enact new strategies for both entrenched and emerging social platforms
Manage and produce newsletters
Develop, test and execute new products
Identify trending stories that are generating excitement and conversation on various social platforms that could have a science lens
Use social media metrics such as CTR and impressions to contribute an informed perspective to conversations about our social media strategy
Use social listening tools to contribute to the story pitch process
Serve as backup producer of images, video and graphics for social media platforms
Lead experiments to grow our social media audience
Convey best practices for social media curation for our journalists on their personal profiles
Other responsibilities that may emerge in the constantly changing digital landscape