Social Media Producer

Hope Media Group•Franklin, TN

About The Position

Hope Media Group is a multi-brand ministry that aims to engage people to love Jesus, serve others, and spread Hope through various media platforms. The Social Media Producer will be part of the Digital Content team, serving as an online storyteller responsible for managing digital media channels, fostering community engagement, and connecting the audience with God, the brand, artists, and each other. The work environment is described as fun, encouraging, collaborative, engaging, caring, family-oriented, and friendly.

Requirements

Bachelor’s Degree in marketing, communications or similar field, preferred
1-3 years of digital media experience, with proven results using Facebook, Twitter and other social media platforms for a business or organization
Extensive experience with proven results using Instagram, Facebook, Twitter and other social medial platforms
Familiarity with HTML and WordPress preferred
Strong computer and technology skills including: Mac and PC proficiency
Proficient knowledge of Adobe Creative Suite including Photoshop, Illustrator and Premiere
Familiarity with Google Analytics, Facebook Analytics and other web analytics tools
Knowledge of Adobe Audition a plus
Basic understanding of graphic design and video creation
Basic understanding of public relations and/or marketing
Basic Biblical understanding and the ability to communicate a Christian worldview through media
Strong creative writing and written communication skills including post captions and replying to comments
Strong verbal communication skills
Strong attention to detail
Must be innovative, proactive, and detailed oriented
Must be able to demonstrate good judgement and discretion when dealing with sensitive topics
Ability to work collaboratively with internal and external partners
Ability to manage multiple and simultaneous deadlines
Heart for Christian ministry
Strong moral character
Has a personal relationship with Jesus Christ. Spiritually grounded and working knowledge of scripture
Must be an active member of a Bible believing local church

Nice To Haves

Familiarity with HTML and WordPress
Knowledge of Adobe Audition

Responsibilities

Implement social media strategy across departments (donor, programming, special events, prayer, promotions) through communication.
Maintain and update social media sites (Facebook, Instagram, Twitter, TikTok, YouTube) ensuring brand voice and standards.
Monitor and manage daily listener interaction on social media channels to build community and following.
Ensure a balanced representation of ministry messaging and efforts in social media content.
Maintain a publishing calendar for all social channels to identify wins and inform strategy.
Recommend and apply social media techniques, processes, and tools to improve growth, engagement, and efficiency.
Create high-quality graphics and images for social media, YouTube, web, and app.
Create high-quality videos and GIFs for social media.
Attend and assist with video shoots for artists, influencer visits, DJs, and ministry events.
Use creativity to drive engagement and organic growth on social media channels.
Cultivate and expand relationships with users, influencers, and artists using social media platforms.
Ensure Instagram Live and Instagram Stories meet brand standards.
Monitor and manage jock involvement with social media channels.
Assist with Facebook LIVE capture during artist and influencer appearances.
Compile social media and digital analytics for marketing analysis and ministry reports.