Social Media Producer, CBC Gem (English Services)

CBC/Radio-Canada • Toronto, ON

8d • Onsite

About The Position

The CBC Gem social team is looking for a creative and resourceful social producer to create original and innovative short-form video content for its social media channels, primarily TikTok. Working under the supervision of the senior producer, you will conceive, pitch, develop, edit, package and post social video content on a daily basis for the broad range of titles available to stream on CBC Gem, and the streaming service itself. You will work closely with the team, but also at times independently, to bring an aesthetic eye and creative sensibilities to short-form content for TikTok. The ideal candidate will have an extensive background in social media, creative storytelling and video editing as well as a strong interest in television, film and pop culture, especially in Canada. Experience creating inventive, vibrant, and engaging content for TikTok is a must, as well as a history of meaningful engagement with audiences. Ability to communicate pitches and visual ideas and create consistently stellar work in a deadline driven environment is essential. You are a strong advocate for inclusion in your work and in the people you work with.

Requirements

• University degree or equivalent with five years’ relevant experience, of which minimum three must involve direct social media experience demonstrating excellent content creation, editing, writing and proofreading skills, and a willingness to experiment;
• Minimum one year of direct experience creating TikTok content for brands or high-profile accounts;
• Active and highly skilled in the creation of social content using TikTok’s in-app features;
• Advanced video editing and content packaging skills, as well as high level of familiarity with editing vertical video and the Adobe suite of products (primarily Premiere Pro, After Effects and Photoshop);
• Excellent interpersonal and organizational skills, along with the ability to work under deadlines and with multiple priorities;
• Keen interest in and an ability to keep pace and adapt to the evolving trends and communities in social and digital media;
• Knowledge of accessibility best practices for social media content;
• Knowledge of and affinity for CBC, its programming and services, and understanding of the media industry;
• The ability to contribute to the diversity of perspectives on the team with ideas that will help connect with and grow new audiences;
• Strong knowledge and understanding of, and/or connection to, underrepresented communities across Canada.

Responsibilities

• Pitching, creating, and distributing original social content and short-form video assets in support of the CBC Gem service and its programming, on existing and emerging social media platforms (with a heavy emphasis on TikTok);
• Monitoring TikTok and actively keeping up-to-date on social and digital trends, identifying real-time content and engagement opportunities;
• Quickly reacting to trending topics and content on social media;
• Engaging with and responding to the CBC Gem audience on TikTok;
• Immersing yourself in the CBC Gem content library;
• Maintaining an editorial calendar for social content;
• Reviewing content performance to make data-driven decisions;
• Working closely with the team to maintain a clear, authentic and vibrant voice;
• Working closely with cross-functional teams across the corporation including, but not limited to, the Gem Programming Office, Merchandising, Marketing and Publicity, and Product.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level