Social Media & PR Manager (MLOA coverage 6-month temporary position) Job ID 2023-01603

Conair•Stamford, CT

1d•Onsite

About The Position

We are seeking a high-impact, hands-on Social Media & PR Manager to lead how Cuisinart shows up across organic social, influencer marketing, and earned media. This role sits at the intersection of brand storytelling, culture, and commerce, responsible for translating product innovation and key business moments into compelling narratives that drive engagement, visibility, and conversion. You will lead day-to-day execution while shaping strategy—partnering across teams and managing agency relationships to deliver seamless, high-performing programs that strengthen brand equity and accelerate growth.

Requirements

Bachelor’s degree in Marketing, Communications, or related field
5+ years of experience across social media, influencer marketing, and/or public relations
Deep understanding of key platforms (Instagram, TikTok, YouTube, Meta, Reddit) and emerging channels
Proven ability to manage multiple workstreams in a fast-paced environment
Experience leading agencies and working cross-functionally
Strong project management, communication, and storytelling skills
Analytical mindset with a focus on performance and outcomes
Proficiency in Microsoft Office

Nice To Haves

experience with tools like Sprout Social and Monday.com is a plus

Responsibilities

Lead development and execution of the social content calendar, ensuring alignment with product launches, retail priorities, and seasonal moments
Deliver consistent, premium brand storytelling across platforms, maintaining voice, tone, and visual identity
Drive always-on engagement through community management, partnerships, and recurring activations (e.g., contests, collaborations)
Optimize content effectiveness through strong product linking strategy, informed by distribution, ratings, and reviews
Oversee and approve user-generated content (UGC), ensuring compliance and brand alignment
Build and execute influencer strategies that amplify priority launches and key commercial initiatives
Identify and activate creators across tiers (macro to niche), ensuring strong audience alignment and content quality
Develop clear campaign briefs with defined deliverables, timelines, and performance KPIs
Lead content review and approvals to ensure accuracy, consistency, and impact
Partner with retail teams (Amazon, Target, Costco) to deploy creator-led programs that support sell-through
Manage influencer product seeding and maintain an organized, scalable content asset library
Lead PR planning and execution, including press releases, media outreach, and product sampling programs
Align PR timing with innovation pipelines, marketing campaigns, and retailer strategies
Identify and activate real-time and cultural opportunities to elevate brand relevance
Oversee product placement opportunities across entertainment and media
Monitor brand sentiment using social listening tools; proactively flag risks and identify opportunities
Support retail media integration by aligning editorial storytelling with key selling periods
Deliver monthly earned media reporting with actionable insights
Lead and manage social and PR agencies, ensuring high-quality execution and continuous optimization
Partner closely with Brand, Creative, eCommerce, Trade, and Retail Media teams to deliver integrated programs
Develop clear, compelling presentations showcasing performance, insights, and strategic recommendations
Ensure operational excellence through strong planning, communication, and on-time delivery across initiatives.