Social Media Mgr

OWA Current Openings • Foley, AL

8d

About The Position

This role is responsible for building and maintaining an active, on-brand social presence that drives guest engagement, ticket sales awareness, and measurable revenue impact across platforms including Instagram, Facebook, TikTok, YouTube, and emerging channels. The Social Media Manager directly supervises Social Media Coordinators, sets the strategic direction for the department, and serves as the connective tissue between organic content, paid amplification, and broader integrated campaign efforts.

Requirements

• 3–6 years of social media experience with demonstrated expertise in both organic social strategy and paid social advertising
• Hands-on proficiency with Meta Ads Manager (Facebook/Instagram) required
• Experience managing paid social budgets, running A/B creative tests, optimizing campaign objectives, and reporting on ROAS and cost-per-result metrics
• At least 1–2 years managing direct reports or leading a social media team
• Deep working knowledge of Instagram, Facebook, TikTok, and social analytics platforms
• Strong content sensibility with the ability to direct creative for both organic and paid social formats
• Proficiency in social scheduling and listening tools (Sprout Social, Hootsuite, Metricool, or similar)
• Excellent written communication and brand voice skills across multiple brand personas
• Bachelor's degree in Marketing, Communications, or related field

Nice To Haves

• TikTok Ads experience strongly preferred
• Experience managing multi-brand or multi-location social accounts strongly preferred
• Experience in tourism, theme parks, hospitality, or entertainment a significant plus

Responsibilities

• Develop and execute a comprehensive social media strategy across all OWA entities, aligned with seasonal campaigns, attraction launches, revenue goals, and the integrated marketing plan
• Own paid social media advertising strategy and execution, including Meta Ads (Facebook/Instagram), TikTok Ads, and boosted content — managing targeting, bidding, creative testing, budget pacing, and performance optimization
• Collaborate with the Marketing Manager on paid social budget allocation and ensure paid efforts are aligned with broader media planning and digital performance goals
• Manage, mentor, and assign work to Social Media Coordinators, ensuring consistent quality, coverage, and brand alignment across all resort entities
• Oversee the social content calendar across platforms, coordinating with the Creative Services team for assets and the Digital Marketing Manager for cross-channel alignment
• Monitor platform performance analytics and deliver monthly reporting with actionable insights, paid campaign results, and growth recommendations
• Lead community management strategy including guest response standards, review monitoring, and real-time engagement during events and peak seasons
• Stay current on platform algorithm changes, paid social best practices, trending content formats (Reels, TikTok, Stories), and amusement/tourism industry trends
• Identify and coordinate influencer and content creator partnerships in collaboration with the Partnerships & Community Coordinator
• Develop social content strategy around live events, seasonal programming, and resort activations — including on-site coverage as needed
• Establish and maintain a social media brand voice guide for each resort entity
• Collaborate with the PR Coordinator on crisis communication and reputation management across social channels
• Manage social scheduling tools, paid platform accounts, and content approval workflows

What This Job Offers

• Job Type: Full-time
• Career Level: Manager