Social Media Marketing Specialist
About The Position
Sunlarus Energy installs residential solar in Florida and Illinois. Our subscription model means homeowners get solar with no system purchase and no loan. We own and maintain the system. We're a small, fast-moving team, and this role has real room to shape how we show up publicly. We're hiring our first dedicated social media marketer. The core job is simple to state and hard to do well: build an audience on social and turn it into qualified traffic to sunlarusenergy.com. You'll own the content calendar, the posting, the community management, and the reporting that tells us what's actually working.
Requirements
- 2+ years running social media for a business, with examples of accounts you grew
- You can shoot and edit video on your phone and in Premiere, CapCut, or similar.
- Comfort with Google Analytics and native platform analytics
- Strong writer. Clear, plain, no jargon
- Willing to be on job sites in the Orlando area to capture footage
- Valid driver's license
Nice To Haves
- Solar, home services, or home improvement marketing experience
- Paid social buying experience (Meta Ads Manager)
- Basic Canva or Adobe design skills
- Email marketing or landing page experience
Responsibilities
- Own day-to-day publishing across Facebook, Instagram, TikTok, YouTube Shorts, and LinkedIn
- Produce the content yourself: shoot and edit short-form video at install sites, cut customer testimonials, design simple graphics
- Write copy that explains our subscription model clearly
- Build separate content tracks for our two markets: Florida and Illinois
- Drive traffic to specific landing pages and track it with UTM tags and Google Analytics
- Manage comments and DMs, and route real inquiries to the sales team fast
- Run and optimize paid social campaigns within an assigned budget
- Report monthly on reach, engagement, sessions driven, and leads generated
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
