Social Media DTC Marketing Specialist

L2 Brands • Penn Township, PA

2h • Onsite

About The Position

L2 Brands is seeking a Social Media & DTC Marketing Specialist to manage their organic social media presence across multiple platforms including Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn. The role involves planning content calendars, creating short-form video content, growing online communities, and directly linking social media efforts to revenue generation for L2Brands.com and other branded websites. The ideal candidate is passionate about social media trends, content creation, and data analysis, with a desire to see measurable impact on traffic and sales.

Requirements

• Bachelor's degree in marketing, communications, or a related field preferred
• 1 to 3 years of experience in a marketing or social media role
• A portfolio showing hands on management of brand social accounts, with strong short form video work
• Comfort shooting and editing your own content using tools like CapCut, Adobe Premiere, Photoshop, or Canva
• An understanding of how social content drives traffic and sales for a DTC or ecommerce business
• Experience across the major social platforms, including Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn
• A solid grasp of social and web analytics
• A creative, ownership driven mindset and a genuine team player attitude

Nice To Haves

• graphic design skills are a bonus
• Shopify experience is a plus

Responsibilities

• Own the social content calendar across every platform, keeping publishing consistent, on brand, and tied to product launches, promotions, and campaigns
• Plan, shoot, and edit high quality photo and short form video content, including Reels, TikTok, and Shorts, that gets people to stop scrolling and engage
• Grow and nurture our social communities, building followers, reach, and engagement while staying on top of comments and DMs
• Bring our brand story to life through original and user generated content
• Coordinate social content with brand collaboration partners, including takeovers and co-marketing features
• Track performance against social KPIs and report out using platform and analytics dashboards
• Connect social content directly to DTC sales across L2Brands.com and additional branded storefronts, including social commerce on platforms like Instagram and TikTok
• Partner with merchandising and art to turn new product launches into scroll stopping campaigns
• Pull together monthly and biweekly reports from social platforms, Google Analytics, and Shopify, and translate the data into next steps

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level