Social Media and Marketing Specialist

Vital Voices Global Partnership•Columbia, WA

2d•Hybrid

About The Position

The Social Media and Marketing Specialist will be responsible for overseeing Vital Voices’ external channels including our social media platforms, website and creative content production such as videos, photo editing and podcast editing and publication. The team seeks a dynamic, entrepreneurial self-starter with keen attention to detail and ability to multi-task to support Vital Voices’ online communications and brand as we reach new audiences. This position is based in Washington, DC with the option of a hybrid work schedule. We are not accepting remote candidates. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

2-4 years of relevant work experience working in communications or representing an organization/company through social media
Excellent oral and written communications skills in English
Strong organizational and time management skills and meticulous attention to detail
Experience in social media content drafting and platform management including on YouTube, Instagram, LinkedIn etc., and analytics tools to track social networking data, such as Hootsuite and Google Analytics
Experience using common website content management systems such as WordPress preferred
Strong entrepreneurial spirit and willingness to learn
Strong demonstrated experience in global women’s issues, refugee issues, and human rights preferred
Strong computer skills including MS Office applications (esp. Excel, Word, and PowerPoint), social networking tools, and database software (i.e., Salesforce).
Experience working cross-functionally to support key objectives
Experience producing social media content and communications support for live events preferred
Experience with Adobe Creative Cloud (Photoshop, Audacity, Lightroom) preferred

Nice To Haves

Bachelor’s degree in a related field preferred
Experience using common website content management systems such as WordPress
Strong demonstrated experience in global women’s issues, refugee issues, and human rights
Experience producing social media content and communications support for live events
Experience with Adobe Creative Cloud (Photoshop, Audacity, Lightroom)

Responsibilities

Take ownership of Vital Voices’ social media strategy and day to day activity on the Vital Voices social media channels including, but not limited to, proactive content drafting, planning and scheduling and reactive community management on Instagram, YouTube, TikTok, and LinkedIn; staying on top of social media algorithm changes and trends and recommend strategic campaigns to amplify engagement and reach.
Work with internal Vital Voices teams to amplify program and women leaders’ efforts across channels.
Stay current on global affairs and events and incorporate into the Vital Voices’ social media strategy.
Prepare regular analytics reports with data on online channel performance, leveraging all available tools including Instagram Insights, Google Analytics, Meltwater, and others.
Analyze findings and assess content behaviors; implement findings and adjustments to maximize audience growth, reach and engagement.
Leverage Adobe Creative Suite and Canva to create graphic content for Vital Voices and related efforts including, but not limited to, infographics, quote cards, social media tiles and graphics for website.
Manage, coordinate and connect staff with Vital Voices’ photo and photo archive.
Manage in-house creative content production (such as staff headshots) and housing and rental of equipment including podcast kit, digital camera and other communications equipment.
Cut, edit and publish the Vital Voices podcast.
Manage interviews once scheduled, develop social media content to amplify episodes and write titles and descriptions for each episode.
Design eye-catching graphics, visuals, and layouts for social media, digital campaigns, and marketing collateral.
Create branded templates, presentations, and multimedia content.
Work across departments to implement a strategic communications agenda that advances Vital Voices’ goals and activities across a range of regional and issue-area programs, events, partnerships and branded intellectual property.
Work with VP, Communications and Engagement to ensure communications for the organization are provided and strategically implemented.
Amplify organization efforts by preparing communications toolkits for programs to market their applications and work.
Other duties as assigned.