Social Media Marketing Specialist - Enrollment Communications

Tarleton State University•Stephenville, TX

7d•Onsite

About The Position

Tarleton State University, a distinguished Doctoral National Comprehensive University, invites applications for the position of Social Media Marketing Specialist in the Department of Enrollment Communications. As part of a vibrant academic community dedicated to excellence in teaching, research, and service, this role offers the opportunity to contribute meaningfully to a university that values innovation, collaboration, and inclusive growth. Join us in advancing knowledge and transforming lives—on campus and beyond. Tarleton State University continues to grow its impact across Texas, with four distinct campuses located in Stephenville, Fort Worth, RELLIS-Bryan and Waco, along with a robust online community that extends our reach even further. At the heart of it all is Stephenville, where Tarleton State offers a dynamic environment for faculty and staff. From a lively live music scene and numerous local festivals to rich traditions rooted in the surrounding community, Stephenville provides a vibrant and welcoming atmosphere. No matter where you're located—on campus or online—you are part of a mission that transforms lives and makes a difference across the state of Texas and beyond.

Requirements

Bachelor’s degree in an applicable field or equivalent combination of education and experience.
Two years of related experience in e-marketing/web communications and e-marketing campaigns that use pay-per-click and electronic newsletters.
Strong attention to detail.
Excellent presentation, writing, and editing skills with the ability to proofread and edit for grammar and style.
Comfortable writing clear and effective content for the web, email, and print communication, as well as educational content directed towards prospective students.
Must be able to balance multiple, simultaneous priorities while meeting deadlines.
Excellent organizational and time management skills.
Knowledge of word processing and spreadsheet applications.
Must be able to work well independently and in a collaborative team environment.
Ability to think creatively about communicating an organization’s message and brand.
In-depth understanding of the digital and social media marketing and communications landscape.
Experience in project management.
More than two years of experience in copy-editing, managing web content, and creating communication for various media (text, website, social media, etc.).
Ability to maintain the security and integrity of critical infrastructure, which may include communications systems, computer network and systems, cybersecurity systems, electrical grid, hazardous waste treatment system or water treatment system, if applicable.

Nice To Haves

Bachelor’s degree in marketing, communications, computer information systems, or related discipline, or equivalent combination of education and experience.

Responsibilities

Works with key campus stakeholders to ensure social media communication aligns with the needs of prospective students interested in Tarleton State University, which includes specialty populations.
Manage the @TarletonBound and @Tsu_Cogs social media content calendar. Coordinate with other departments across campus to increase post submissions from staff, faculty, and students. Work with the Enrollment Communications student intern team to create social content.
Develops and implements social media platform strategies that align with the Enrollment Management communication strategy and manages the social media presence for Enrollment Management. Work with the Enrollment Communications student intern team to create social media content.
Create and execute multimedia projects with an emphasis on video storytelling. Manage the Tarleton Bound YouTube page, develop a video production calendar, ensure media adheres to Tarleton brand standards, and repurpose video content for use on the website, social media, and digital marketing.
Assists in division print projects that include postcards, mailers, university viewbook, university guides, etc. Will help in the design process using InDesign, Photoshop, Canva, etc.
Other duties as assigned