Social Media Marketing Manager

Nintendo • Redmond, WA

3h • Hybrid

About The Position

Nintendo of America Inc. creates smiles through unique entertainment experiences by partnering with Nintendo Co., Ltd., to bring iconic franchises like Mario, Donkey Kong, and The Legend of Zelda across the Americas through video games, hardware systems, and collaborations on entertainment initiatives like feature films and theme parks. The company is an equal opportunity employer fostering a welcoming and inclusive environment. The Social Media Manager will support Nintendo's merchandise marketing across owned social channels, with potential involvement in hardware and software campaigns. This role, part of the Expanded Audience pillar, aims to reach consumers beyond core gamers by positioning Nintendo as a lifestyle brand. The manager will collaborate closely with Nintendo SAN FRANCISCO, Nintendo NEW YORK teams, and the Strategic Initiatives department, which handles product licensing.

Requirements

• Minimum of six years related experience in communications, public relations, influencer marketing or social media.
• Knowledge of best practices within digital marketing and online video.
• Experience managing budgets.
• Experience managing direct reports required.
• Strong writing and editing skills.
• Applicants must be legally eligible to work in the United States to be considered.

Nice To Haves

• Experience creating still and video assets preferred.
• Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred.

Responsibilities

• Engages with content creators to bring Nintendo products and initiatives to life while managing and executing tactics.
• Collaborates with the Communications team in celebrity marketing, identifying appropriate opportunities for the celebrity community to engage with Nintendo products in a way that drives affinity with defined target audiences.
• Manages external partners and agencies involved in executing short- and long-term initiatives on the earned and paid influencer program.
• Drafts and/or edits various materials, including strategic campaign plans, social copy.
• Manages collection and distribution of relevant game assets.
• Coordinates content shoots with internal partners and agencies to ensure content is both compliant and optimal for social use.
• Directs content capture and has the ability to produce content for quick turn publishing.
• Maintains tight communications with other marketing teams within Nintendo to ensure that new and ongoing projects are well understood and that cross-team opportunities are realized.
• Works in collaboration with counterpart leads/managers in Social Marketing, PR and celebrity team.
• As designated, may represent Nintendo as an official corporate spokesperson in an on-camera or in-person capacity; successful completion of training required.

Benefits

• potential for a semi-annual discretionary performance bonus
• comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees