Social Media Marketing Lead

Knowt Inc.

1d

About The Position

You'll be the lead behind Knowt's high school social presence, owning our TikTok and Instagram (@getknowt) end to end and turning them into a relatable, fun and helpful channel for the high school audience. You'll be responsible for creating content daily, reading the data, and iterating fast. You’ll be a voice to the millions of student that already follow and see Knowt’s daily posts. We're looking for someone who deeply understands the daily reality of high school students, AP classes, SAT and ACT prep, finals, college apps, and has a sharp instinct for what goes viral in that world. You'll turn that instinct into daily content that drives views, engagement, and website subscriptions.

Requirements

• Has experience creating and growing short-form content, ideally for high school, edtech, or exam-prep audiences.
• Deeply understands high school students' daily struggles, AP courses, the SAT and ACT, and the pressure that comes with them.
• Has a strong understanding of what goes viral on TikTok and Instagram and why.
• Is data-driven, making decisions off view and conversion metrics, not vibes.
• Is obsessed with testing, learning, and finding scalable growth through content.
• Is comfortable on camera and/or scripting for creators.

Nice To Haves

• Is an experienced test taker! Bonus points if you've taken AP exams, the SAT, or the ACT yourself.

Responsibilities

• Own the @getknowt TikTok and Instagram accounts day to day, posting content daily for a high school audience.
• Take content from idea to publish: hooks, scripts, filming, editing, and captions.
• Speak directly to what high schoolers are dealing with, AP exams, the SAT and ACT, studying, test stress - and make it feel relatable.
• Turn Knowt's product into content students actually want to watch and use.
• Ensure every post feels native to the platform and to high school/Gen-Z culture.
• Constantly test hooks, formats, storytelling angles, and CTAs to find repeatable winning formulas.
• Tie content to the high school calendar to catch students exactly when they need Knowt.
• Turn platform trends, audience behavior, and performance insights into new content concepts.
• Iterate daily based on what the data shows.
• Track and report on content performance with clear recommendations for what to scale, improve, or stop.
• Measure success across views, watch time, interactions (saves, shares, comments), and most importantly, website subscriptions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed