Social Media Marketing Intern - Baltimore, MD

Trinity Property Consultants•Baltimore, MD

About The Position

Trinity Property Consultants is seeking a creative, detail-oriented Social Media Marketing Intern to support its digital presence across multiple platforms. The role is suited to a motivated self-starter interested in real estate, multifamily marketing, and online community engagement. The intern will create content, build campus relationships, and help students learn about the apartment community. The position supports community-focused social platforms, monitors online sentiment, and assists with lead generation across Facebook, Instagram, TikTok, Reddit, and emerging channels. The intern may need to work some nights and weekends and participate in company functions and events. The role involves extended periods at a computer and on the phone, along with sitting, standing, walking, talking, hearing, reaching, and occasionally climbing. Extended or flexible hours may be needed. Compensation is $17 to $18 per hour, depending on experience.

Requirements

  • Currently pursuing a degree in Marketing, Communications, Business, Real Estate, or a related field; the education section also includes recently completed degrees.
  • Comfortable on camera.
  • Strong understanding of Facebook, Instagram, TikTok, and Reddit.
  • Strong understanding of college students’ interests to help plan resident events, tabling opportunities, and outreach campaigns.
  • Excellent design skills in Canva.
  • Excellent video and photo editing skills using a program of choice, such as Canva, CapCut, Lightroom, or VSCO.
  • Excellent written communication skills.
  • Professional, customer-service-oriented tone.
  • Highly organized with strong attention to detail.
  • Comfortable analyzing basic engagement metrics.
  • Ability to manage multiple properties and tasks simultaneously.
  • Able to work at a personal computer and talk on the phone for extended periods.
  • Able to detect auditory and/or visual alarms.
  • Professionalism, punctuality, dependability, organization, good judgment, initiative, willingness to learn, a positive attitude, and the ability to maintain good working relationships with peers.
  • Availability to work some nights and weekends may be required.

Nice To Haves

  • Experience managing social media accounts, personal or professional.
  • Familiarity with Sprout Social.
  • Interest in multifamily real estate or property management.

Responsibilities

  • Stay up to date on social media and Gen Z trends.
  • Create, produce, and edit visually appealing static and short-form video content for brand awareness and lead generation on TikTok, Instagram, and Facebook.
  • Tailor content and messaging to freshmen, upperclassmen, graduate students, and parents.
  • Respond to direct messages in a timely, professional manner.
  • Monitor and engage with relevant Reddit conversations, track sentiment, and identify trends.
  • Monitor comments, reviews, and community discussions to assist with reputation management.
  • Track engagement, reach, leads, and response-time metrics.
  • Conduct proactive outreach on TikTok, Instagram, and Facebook to engage prospective renters.
  • Build relationships with campus organizations, local businesses, and students for online and offline content and outreach partnerships.
  • Assist with planning and attending resident events, tabling opportunities, and on- and off-campus outreach campaigns.
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