Marketing Intern - Social Media
About The Position
Yami is seeking a creative, enthusiastic, and trend-savvy Social Media Marketing Intern to support its Marketing team. The intern will help create social media content, support influencer marketing initiatives, and contribute to campaigns across platforms, with a focus on Rednote. The role offers hands-on experience developing engaging content, identifying trends, and connecting with Yami’s target audiences, particularly around Asian food, beauty, and lifestyle trends. The position is fully onsite at the Brea office, Monday through Friday, for 40 hours per week. It is a three-month term, with the possibility of extension or transfer to a full-time position. Compensation is $22 per hour.
Requirements
- Currently pursuing or have completed a bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field, or be a recent graduate.
- Strong interest in social media marketing, digital content creation, and influencer marketing.
- Familiarity with Rednote and current social media trends.
- Experience creating and editing short-form videos, photos, or other digital content through coursework, personal projects, or previous internships.
- Excellent written and verbal communication skills in English and Mandarin.
- Creative, detail-oriented, organized, and eager to learn.
- Ability to manage multiple tasks, meet deadlines, and collaborate with team members.
- Able to work fully onsite Monday through Friday in the Brea office and attend offline events, 40 hours per week, for a three-month term.
Nice To Haves
- Familiarity with content creation and editing tools such as CapCut, Canva, Adobe Creative Suite, or similar platforms.
- Interest in Asian food, beauty, lifestyle products, and pop culture.
- Personal social media projects, school projects, content portfolios, or relevant extracurricular activities to share.
Responsibilities
- Assist with planning, creating, editing, and publishing content across Yami’s Chinese social media channels, particularly Rednote.
- Create short-form videos, photos, Reels, Stories, and other content featuring Yami products and campaigns.
- Track social media trends, viral content, trending audio, and platform features to identify content opportunities.
- Support the social media content calendar and align content with campaigns, seasonal trends, and product promotions.
- Help monitor audience comments, messages, and engagement.
- Develop creative concepts, video scripts, captions, visuals, and short-form video content using manual and AI-powered tools.
- Support planning and execution of social media campaigns to increase brand awareness, engagement, and customer acquisition.
- Research relevant influencers, content creators, and potential brand partners on Rednote.
- Help coordinate influencer outreach, product seeding, content deliverables, and campaign timelines.
- Collaborate with internal teams on creative social media content for campaigns and product launches.
- Brainstorm content ideas and campaign concepts to engage existing customers and attract new audiences.
- Research social media trends, competitor activity, customer interests, and emerging content opportunities.
- Monitor social media metrics, including views, engagement, reach, follower growth, and content performance.
- Assist with performance reports and identify opportunities to improve future content.
- Provide creative suggestions based on audience feedback, trending topics, and performance insights.
- Assist in recruiting, onboarding, and coordinating student ambassadors across college campuses.
- Support the student ambassador program, offline events, and other marketing tasks as assigned.
Benefits
- Coffee and snacks.
- On-site gym, pool, and game rooms.
- Real-world marketing experience in a fast-paced, high-growth company.
- $22 per hour.
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What This Job Offers
Career Level
Intern
