Social Media Marketing Intern

The People's Federal Credit Union•Amarillo, TX

About The Position

The Social Media Marketing Intern is a creative, energetic, hands-on college student with an interest in social media, content creation, and connecting with people through digital platforms. Reporting to the Director of Marketing and Member Experience, the intern gains practical marketing experience while helping build and strengthen the TPFCU brand across social media and other communication channels. This is a paid, part-time internship with flexible hours designed to accommodate a college student's academic schedule. The work may involve an office environment, TPFCU or community events, photo and video shoots, and digital content and marketing projects. The intern must meet established deadlines and maintain a consistent schedule while balancing internship responsibilities with academic commitments.

Requirements

  • Currently enrolled in an accredited college or university and eligible to receive college credit for the internship.
  • Working knowledge of social media platforms and a strong interest in digital marketing and content creation.
  • Strong written and verbal communication skills, including excellent grammar, spelling, and proofreading skills.
  • Ability to create engaging written and visual content appropriate for different audiences and platforms.
  • Ability to meet established deadlines and maintain a consistent schedule while balancing internship responsibilities with academic commitments.

Nice To Haves

  • Experience creating short-form videos, reels, TikToks, or social media stories.
  • Experience with photography, videography, graphic design, communications, marketing, or public relations.
  • Portfolio or examples of creative work, including class projects, personal projects, or social media content.

Responsibilities

  • Assist with planning, designing, and executing social media campaigns.
  • Create and maintain weekly and monthly editorial and content calendars.
  • Develop original content for Instagram, Facebook, TikTok, LinkedIn, X/Twitter, Snapchat, and emerging platforms.
  • Monitor and respond to social media comments and direct messages in a timely, professional, and brand-appropriate manner.
  • Develop creative ideas and strategies to increase audience engagement.
  • Track social media engagement and campaign performance.
  • Assist with marketing reports and use data to identify high-performing content and campaigns.
  • Research opportunities to expand successful content and marketing strategies.
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