Social Media Marketing Assistant

Associated Students Inc., CSUF•Fullerton, CA

1d•Onsite

About The Position

Associated Students Inc., CSUF provides student development opportunities through leadership, volunteer, and employment experiences. In addition, the Associated Students provides campus community members with important social, cultural, and recreational opportunities, as well as, a wide range of programs and services. Under supervision of the Digital and Social Media Manager, the Social Media Marketing Assistant tracks and assists in the coordination, development, and execution of the marketing, public relations, social media, and promotional efforts for ASI and the Titan Student Centers. The Social Media Marketing Assistant must be a highly motivated, enthusiastic individual looking to gain experience in a variety of marketing and promotional events and campaigns; this individual should have a deep understanding on social network analytics and optimization. This position will not only focus on ASI social media efforts but also the Titan Recreation social media as well. Serves as a member of the ASI Marketing, Communications, & Design (MCD) team. Assists in the writing, editing, and proofing of ASI marketing and communication efforts including: social media posts, press releases, and portal announcements. Assists in the creation of content for ASI & Titan Recreations publications including the semester calendar, newsletters, handbills, and website content. Contributes in the creation of content for Instagram, Facebook, TikTok, X (Twitter), YouTube, and LinkedIn for the ASI and Titan Recreation accounts. Collaborates with the Social Media Marketing Lead to design and implement effective strategies for communications to ensure communications are properly executed Ensures branding and marketing messages are consistent across all social media platforms, website, and print materials. Assists the Digital and Social Media Manager in the development of a social media calendar (i.e., Buffer) based on client marketing requests and planned campaigns and provides content and analytics reports. Drives research and analytics and interprets opportunities of local market segmentation, sizing, and insights that lead to increased involvement with ASI activities. Prepares metrics to evaluate ROI of marketing campaigns (levels of traffic – clicks and visit and other data) to help plan for future campaigns and strategies. Engages with followers on social media (surveys, comments, direct messages, etc.) to increase engagement and follower count. Performs customer service, to include answering telephones, receiving packages, checking out approved marketing materials, deliveries, and helping customers in general. Attends programs and events to take photos and videos for social media coverage and promotional use which may require the ability to travel off campus and outside of the normal 8AM-5PM business hours including the weekend. Attends various on-campus social events (e.g., Welcome to CSUF Day, Days of Discovery, Orientation) to capture and create social media content. Assists with promoting marketing campaigns and upcoming large events. Assists with updating the electronic message boards and TVs in the TSU. Assists with special projects as assigned. Other duties as assigned.

Requirements

Must be a currently enrolled California State University Fullerton student in good academic standing.
Must possess a valid California Drivers License, and insured automobile.
Must be available to for off-campus shoots that may require driving to the shoot location.
Must be available for occasional weekend shoots and evening events outside of normal 8-5 business hours.

Nice To Haves

Knowledge of Adobe Creative Suite, HTML, CSS, WordPress is a plus
Knowledge of AP Style preferred
Experienced in ideating and executing campaigns preferred.
Knowledge of Adobe Creative Suite, HTML, CSS, WordPress is a plus.
Must have the ability to learn a variety of other programs for marketing purposes.

Responsibilities

Tracks and assists in the coordination, development, and execution of the marketing, public relations, social media, and promotional efforts for ASI and the Titan Student Centers.
Serves as a member of the ASI Marketing, Communications, & Design (MCD) team.
Assists in the writing, editing, and proofing of ASI marketing and communication efforts including: social media posts, press releases, and portal announcements.
Assists in the creation of content for ASI & Titan Recreations publications including the semester calendar, newsletters, handbills, and website content.
Contributes in the creation of content for Instagram, Facebook, TikTok, X (Twitter), YouTube, and LinkedIn for the ASI and Titan Recreation accounts.
Collaborates with the Social Media Marketing Lead to design and implement effective strategies for communications to ensure communications are properly executed.
Ensures branding and marketing messages are consistent across all social media platforms, website, and print materials.
Assists the Digital and Social Media Manager in the development of a social media calendar (i.e., Buffer) based on client marketing requests and planned campaigns and provides content and analytics reports.
Drives research and analytics and interprets opportunities of local market segmentation, sizing, and insights that lead to increased involvement with ASI activities.
Prepares metrics to evaluate ROI of marketing campaigns (levels of traffic – clicks and visit and other data) to help plan for future campaigns and strategies.
Engages with followers on social media (surveys, comments, direct messages, etc.) to increase engagement and follower count.
Performs customer service, to include answering telephones, receiving packages, checking out approved marketing materials, deliveries, and helping customers in general.
Attends programs and events to take photos and videos for social media coverage and promotional use which may require the ability to travel off campus and outside of the normal 8AM-5PM business hours including the weekend.
Attends various on-campus social events (e.g., Welcome to CSUF Day, Days of Discovery, Orientation) to capture and create social media content.
Assists with promoting marketing campaigns and upcoming large events.
Assists with updating the electronic message boards and TVs in the TSU.
Assists with special projects as assigned.
Other duties as assigned.