Social Media Manager - MGM Springfield

MGM Resorts International • Springfield, MO

11d • $57,700 - $77,000 • Onsite

About The Position

The Social Media Manager will be the driving force behind how MGM Springfield's iconic brands show up across social platforms. This role involves launching campaigns, amplifying guest experiences, and protecting brand reputation in real time, aiming to turn followers into fans and experiences into conversations. The position requires someone who lives at the intersection of social media, hospitality, entertainment, and culture, and is aware of current trends.

Requirements

• Bachelor's Degree or equivalent experience in Marketing, Business Management or a related field
• 3+ years of prior relevant experience in Marketing with emphasis on digital/social media, planning and executing social media campaigns
• Previous experience managing and working in a social command center with one of the popular SaaS systems (Percolate, Sprinklr, Spreadfast, Salesforce, etc)

Nice To Haves

• Flexible schedule to work outside of regular schedule preferred
• Previous experience working in a similar resort setting preferred

Responsibilities

• Manage the social media presence and reputation of one or more MGM Resorts Food & Beverage, Nightlife and Day life brands on various social media and reputation review sites (TripAdvisor, Google, Yelp, etc.) in compliance with business goals and guest service objectives.
• Lead a group of social media strategies who will support MGM Resorts Food & Beverage, Nightlife and Day life brands by maintaining an engaging, inspiring, and world class online reputation with reflects the unique brand voice, tone, personality and market position of each individual brand or business vertical.
• Develop data led creative campaigns which are aligned to brand KPIs, media objectives and are aligned to brand guidelines and across key strategic business verticals.
• Track and report to key stakeholders the overall performance of various campaigns and reputation standards across all social media platforms.
• Partner with marketing stakeholders to ensure social is accurately represented in key business initiatives, events and activations.

Benefits

• Healthcare
• Financial benefits
• Time off benefits
• Wellness incentive programs
• Access to company hotel, food and beverage, retail, and entertainment discounts
• Discounts with company partners on travel, electronics, online shopping, and more
• Free meals in employee dining room
• Free parking on and off shift
• Professional and personal development through programs and networking opportunities
• Volunteer opportunities in the community
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level