Social Media Manager
About The Position
At Ripple, we’re building a world where value moves like information does today. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. We're looking for a Social Media Manager to run day-to-day social for two of the most-watched brands in crypto: Ripple and XRP. You'll own the calendar, the copy, and the conversation across X, LinkedIn, YouTube, Instagram and TikTok, translating institutional credibility and community energy into content people actually want to share. This role sits at the intersection of brand, comms, product marketing and community. You'll be equally comfortable shipping a same-day reactive post during a market moment and building a multi-week campaign around a major partnership or product launch.
Requirements
- 5+ years of experience managing social media for a brand, agency or publisher, with a portfolio of campaigns you can walk us through.
- Excellent short-form writing and editing skills, with the ability to shift tone between an institutional audience and a crypto-native one.
- Strong visual instincts and hands-on experience briefing or producing video and design assets for social.
- Proven track record of growing audience and engagement on X and at least one video-first platform.
- Sound judgment and composure in a regulated, highly scrutinized environment — you know what not to post.
- Proficiency with social management and listening tools (e.g., Sprinklr, Sprout Social, Brandwatch, Later) and analytics platforms.
- Ability to get up to speed quickly on technical and regulatory topics; genuine curiosity about crypto, payments and financial infrastructure.
- Outstanding project management and attention to detail, understanding that quality takes precedence over speed or quantity.
- Comfort operating in real time across global time zones, including occasional evening or weekend coverage for major moments.
- Proficient in Asana, GSuite, Slack, Content Management Systems (Sanity), AI tools.
- Strategic thinker who is also comfortable rolling up their sleeves to execute.
Nice To Haves
- Experience in crypto, blockchain or financial services strongly preferred.
Responsibilities
- Own and execute the social media strategy and editorial calendar across the Ripple and XRP brand channels, including X, LinkedIn, YouTube, Instagram and TikTok.
- Write and produce platform-native content — short-form copy, video, motion graphics, threads and community posts — that makes complex payments, stablecoin, custody and tokenization topics clear and compelling.
- Manage the distinct voices of the Ripple (institutional, enterprise, regulatory-credible) and XRP (community, developer, retail) brands, keeping each authentic while consistent with overall brand guidelines.
- Monitor conversation in real time and engage the community, exercising sound judgment on when to respond, when to amplify, and when to escalate.
- Partner with Comms, Legal and Policy on approvals and on reactive moments — regulatory news, market volatility, partnership announcements — where speed and accuracy both matter.
- Partner with Brand, Product Marketing, Growth, Events and Developer Relations to turn launches, research, Swell and partner news into coordinated social campaigns.
- Build and manage a creative pipeline with in-house designers, video editors and external agencies or creators.
- Identify emerging platform features, formats and cultural trends in crypto and fintech, and translate them into proactive content the brands can own.
- Support executive and spokesperson social presence with drafted content and coaching.
- Measure and report on performance — reach, engagement, follower growth, share of voice, sentiment and downstream conversion — and use those insights to sharpen what we publish next.
- Handle the operational backbone of social: publishing and listening tools, channel governance, account and vendor onboarding, and regular channel audits.
Benefits
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days so you can rest and recharge
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy - work with your manager to take time off when you need it
- Industry-leading parental leave policies.
- Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
