Social Media Manager - Pickleball TV

Sinclair Broadcast Group•Santa Monica, CA

2d•Onsite

About The Position

Pickleball TV is seeking a Social Media Manager to oversee its Instagram, TikTok, and YouTube channels, with a primary focus on YouTube for both long-form and Shorts content. This is a hands-on role where you will develop strategies, create content, manage daily publishing, and lead a production coordinator. You will also travel to pickleball events to capture content and build community relationships. This position is based onsite in Santa Monica, CA.

Requirements

3-5 years in social media, ideally in sports, live events, or entertainment, with a track record of growing channels.
A portfolio of content concepted and created for Instagram, TikTok, and YouTube.
Strong shooting and editing skills (phone-first; CapCut, Premiere, or similar).
Experience growing a YouTube channel, including long-form content, packaging, and YouTube analytics.
Experience managing or directing others, such as a coordinator, freelancers, or interns.
Fluency with trend cycles and platform best practices.
Strong writing and analytical skills.
Comfort under live-event pressure.
Willingness to travel, including weekends.

Nice To Haves

Knowledge of pickleball is a strong plus.

Responsibilities

Develop and own a distinct strategy for each social media channel, including audience, content pillars, formats, cadence, and growth tactics.
Set quarterly plans for each platform, including event coverage, programming moments, campaigns, and sponsor deliverables.
Identify growth opportunities, such as new series, formats, and creator collaborations, and present recommendations to the Head of Social.
Track performance, report weekly and monthly to the Head of Social, and adjust strategies based on data.
Concept and create social-first content and series, including player features, highlights, skills content, trends, and behind-the-scenes.
Shoot, write, and edit short-form video content, and adapt Pickleball TV programming into platform-native clips.
Own the content calendar across all three channels and publish daily, ensuring accuracy in captions, sound, hashtags, and platform-native styling.
Manage live publishing during key events and perform quality assurance on all posts for accuracy and brand voice.
Own Pickleball TV's YouTube strategy for long-form and Shorts content, focusing on growing subscribers, views, and watch time.
Concept and produce long-form YouTube content, such as event recaps, player profiles, instructional series, and behind-the-scenes features.
Repurpose Pickleball TV programming and match footage into long-form videos optimized for YouTube audiences.
Manage YouTube packaging and optimization, including titles, thumbnails, descriptions, chapters, playlists, and upload cadence.
Utilize YouTube analytics (retention, click-through rate, traffic sources) to inform future content creation.
Travel to select events to plan and capture on-site content and publish from the ground.
Manage community engagement across all channels, responding to comments and DMs, and participating in trending pickleball conversations.
Source user-generated content (UGC), including securing rights and credit.
Build relationships with players, creators, and event partners.
Stay informed about trends and platform changes on TikTok, Reels, and Shorts, and act on relevant opportunities.
Manage and develop the production coordinator, briefing and reviewing video edits for short- and long-form content.
Establish workflows to ensure editing and publishing continue smoothly during travel.
Collaborate with the wider social, video, programming, marketing, and sales teams.