Social Media Manager - Pickleball TV

Sinclair Broadcast Group•Santa Monica, CA

3d•$80,000 - $90,000•Onsite

About The Position

Pickleball TV is seeking a Social Media Manager to take ownership of its Instagram, TikTok, and YouTube channels, with a particular emphasis on YouTube for both long-form content and Shorts. This is a hands-on role where the manager will be responsible for developing platform strategies, conceptualizing and creating content, managing daily publishing, and overseeing a production coordinator for video edits. The role also involves traveling to select pickleball events to capture on-site content and foster relationships within the pickleball community. This position is based in Santa Monica, CA.

Requirements

3-5 years of experience in social media, preferably in sports, live events, or entertainment.
Proven track record of growing social media channels.
A portfolio showcasing content conceptualized and created for Instagram, TikTok, and YouTube.
Strong shooting and editing skills, with experience using phone-first tools like CapCut, Premiere, or similar.
Experience growing a YouTube channel, including long-form content, packaging, and utilizing YouTube analytics.
Experience managing or directing others, such as a coordinator, freelancers, or interns.
Fluency with trend cycles and platform best practices.
Strong writing and analytical skills.
Comfort working under live-event pressure.
Willingness to travel, including weekends.

Nice To Haves

Knowledge of pickleball is a strong plus.

Responsibilities

Develop and own a distinct strategy for each social media channel, including audience targeting, content pillars, formats, cadence, and growth tactics.
Set quarterly plans for each platform, incorporating event coverage, programming moments, campaigns, and sponsor deliverables.
Identify growth opportunities, such as new series, formats, and creator collaborations, and present recommendations to the Head of Social.
Track social media performance, report weekly and monthly to the Head of Social, and adjust strategies based on data.
Concept and create social-first content and series, including player features, highlights, skills content, trends, and behind-the-scenes material.
Shoot, write, and edit short-form video content, and adapt Pickleball TV programming into platform-native clips.
Own the content calendar across Instagram, TikTok, and YouTube, publishing daily with appropriate captions, sound, hashtags, and platform-specific styling.
Manage live publishing during key events and ensure all posts are accurate and align with the brand voice.
Own Pickleball TV's YouTube strategy for both long-form content and Shorts, focusing on subscriber growth, views, and watch time.
Concept and produce long-form YouTube content, such as event recaps, player profiles, instructional series, and behind-the-scenes features.
Repurpose Pickleball TV programming and match footage into long-form videos tailored for YouTube audiences.
Manage YouTube packaging and optimization, including titles, thumbnails, descriptions, chapters, playlists, and upload cadence.
Utilize YouTube analytics (retention, click-through rate, traffic sources) to inform future content creation.
Travel to select events to plan and capture on-site content and publish from the venue.
Manage community engagement across all social channels, responding to comments and DMs, and participating in trending pickleball conversations.
Source and manage user-generated content (UGC), including securing rights and providing credit.
Build relationships with players, creators, and event partners within the pickleball community.
Stay informed about trends and platform changes on TikTok, Reels, and Shorts, and act quickly on relevant opportunities.
Manage and develop the production coordinator, briefing and reviewing video edits for both short- and long-form content.
Establish workflows to ensure editing and publishing continue smoothly during travel.
Collaborate with the wider social, video, programming, marketing, and sales teams.