Social Media Manager

Clever Advertising • Malta, MT

17d

About The Position

Clever Advertising is a multinational digital brand serving the iGaming industry for the last 15 years with innovative advertising and technology solutions. Working with us means joining a diverse team where each member contributes to collective success, supporting one another through shared goals and passions. We not only focus on achieving excellent results but also enjoy the journey, making every day both fulfilling and fun. We're looking for a senior Social Media Manager to own our presence around major U.S. sports leagues, NFL, NHL, NBA, and MLB, across Instagram, Facebook, X, YouTube, and TikTok.

Requirements

• Working knowledge of U.S. sports betting advertising regulations (state-level)
• Strong knowledge of NFL, NHL, NBA, and MLB (schedules, storylines, betting markets)
• Hands-on experience producing and editing vertical video content
• Ability to publish consistently daily across multiple channels, building and sticking to content schedules
• Strong, direct, and assertive copywriting skills
• Prior experience in sports betting, casino, or affiliate marketing
• Track record managing social media with a performance/growth mindset (not just brand awareness), ideally with 1+ year in betting/casino/affiliate
• Comfort working with performance metrics: CTR, conversion, traffic-to-affiliate

Nice To Haves

• A personal channel or online community built independently around sports or sports betting
• Genuine passion for American sports and sports betting
• Experience with editing tools (CapCut, Premiere, etc.)
• Knowledge of Meta Business Suite, TikTok Ads Manager, and UTM/analytics tools
• Experience with affiliate or performance marketing funnels

Responsibilities

• Plan and execute a content calendar built around the NFL, NHL, NBA, and MLB schedules and storylines
• Produce and edit vertical video content (Reels, Shorts) featuring picks, predictions, and best bets, optimized for each platform's SEO and retention practices
• Cover live games, in-game moments, and breaking news relevant to lines and picks in real time
• Write sharp, high-converting copy for picks, predictions, captions, and community posts across all channels
• Own social as a performance channel: track and report on traffic, click-through, and conversion from social into picks and predictions content
• Test and optimize formats, posting times, and CTAs based on performance data, not just engagement
• Ensure all promotional and betting-related content complies with applicable U.S. state-level gambling advertising rules and each platform's betting ad policies prior to publishing

Benefits

• Competitive Remuneration Package
• Health Insurance
• Happiness Department & E.A.P. (Holistic well-being and unlimited online psychology sessions with our in-house therapist)
• Birthday Leave
• Cafeteria with Healthy Options
• Continuous Learning Culture (Clever Academy and language classes)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed