Social Media Manager

United Skates•East Providence, RI

4d•Onsite

About The Position

United Skates of America is seeking a creative and energetic Social Media Manager for its Rumford, Rhode Island location. This entry-level, full-time role will focus heavily on TikTok and short-form video content to showcase the fun and excitement of roller skating centers. The position involves managing social media presence across various platforms, including Instagram and Facebook, and requires hands-on involvement from concept development to post-publication analysis. The ideal candidate will be responsible for spotting trends, creating original video content, filming at various locations, editing, writing captions, engaging with the audience, and analyzing performance metrics.

Requirements

A strong interest in social media, especially TikTok and short-form video.
Experience creating content for a personal account, school, club, business, or organization.
Comfort filming and editing video on a phone using tools such as CapCut or similar software.
A good instinct for which trends fit a brand—and which ones don’t.
Strong writing skills, creativity, organization, and follow-through.
Comfort working in active, busy environments and interacting with team members and guests.
A portfolio or examples of content you’ve created.

Nice To Haves

Professional experience is welcome, but this is an entry-level opportunity.
Experience or interest in entertainment, hospitality, events, family attractions, or roller skating is a plus.

Responsibilities

Plan and create TikTok content, with a strong focus on original, entertaining video.
Capture the energy of our rinks, including public skates, themed events, birthday parties, school and camp trips, fundraisers, group events, and behind-the-scenes moments.
Create content that helps guests discover what they can do at United Skates—from skating and games to food, parties, and special events.
Visit our locations to film guests’ experiences, team members, DJs, event setups, new attractions, and everyday rink life.
Work with rink teams to identify timely stories, promotions, and moments worth sharing.
Follow social trends, sounds, and formats, and adapt the ones that fit United Skates and our audiences.
Support social content for promotions, seasonal events, new offerings, and location-specific campaigns.
Edit short-form video and write engaging captions and calls to action.
Publish and schedule content across TikTok, Instagram Reels, Facebook, and other relevant channels.
Monitor comments and messages, engage with our community, and route customer questions to the right team.
Track content performance and use the results to improve future posts.
Help keep content organized so our locations can share and reuse approved assets.