Social Media Manager

ConstructConnect • Atlanta, GA

27d • Hybrid

About The Position

This position sits within our Marketing division, which plans, directs, implements, and measures marketing programs for our company, people, and software products. ConstructConnect is looking for a data-driven Social Media Manager to join our Marketing Team. This role is for an individual who is both creative and ambitious with a passion for storytelling and marketing. This person will be responsible for driving the development and deployment of our organization’s social media strategy, content calendars, creative briefs, and campaign performance. This role will report to the Brand and Digital Marketing Team while also working collaboratively with the broader Marketing Team, Internal Communications Team, and Executive Leadership Team. To succeed in this role, you must have experience in social media and content creation, with a strong understanding of the digital landscape, and ability to analyze data and optimize campaigns.

Requirements

• 5+ years of experience in building, developing, and managing social media strategies and platforms in a B2B environment.
• Experience of how to write content briefs and posts that win engagement and the differences required for different verticals.
• Proven knowledge and experience in tracking post performance across all platforms and reporting results, trends, and insights as a tool for positive outcomes moving forward.
• Report wins (and failures) out to key stakeholders, partners, collaborators, and leadership.
• Good understanding of SEO, keywords, and digital and social media strategies to drive engagement and lead generation.
• Excellent copyrighting skills.
• Strong organizational and coordination skills, with the ability to plan and manage projects.
• Demonstrated experience with critical thinking, problem solving, and questioning the status quo.
• BA / BS in relevant field.

Nice To Haves

• Experience with publishing and scheduling content within social media and brand management tools (HubSpot, Sprout, Crayon) preferred.
• Knowledge about the construction industry is a plus, but not required.
• Proficiency in videography (DSLR or similar) is a plus, but not required.

Responsibilities

• Lead and implement strategies for ConstructConnect’s organic social media presence.
• Become an expert on the preconstruction lifecycle and our business’s products, segments, and customer personas.
• Actively expand and drive new and innovative content across our applicable social media verticals such as Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok.
• Develop and execute a comprehensive content strategy that aligns with the company's brand voice, values, and marketing goals.
• Create and maintain the social media calendar across all platforms and ensure thorough and timely content posting for all marketing campaigns, sponsorships, promotions, and events.
• Manage and oversee all social media accounts, ensuring consistent branding and messaging across platforms.
• Foster positive online conversations by engaging with the audience in a timely and professional manner.
• Monitor key performance indicators (KPIs) and use data-driven insights to optimize social media performance and achieve business objectives.
• Act as the go-to social media expert internally and externally to suggest the best ways to maximize impact and strengthen reputation.
• Work to build relationships and collaborations with social media influencers and our brand partners.
• Work with our executive team to build their social media profiles to help strengthen their personal brands.
• Collaborate with cross-functional teams, including marketing teams, creative teams, and other relevant departments, to ensure seamless communication and coordination.
• Possesses deep understanding of social platforms and algorithms that affect day-to-day publishing and content strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level