Social Media Manager

Favorited•Santa Monica, CA

16d•$71,000 - $120,000•Onsite

About The Position

We’re looking for a Social Media Manager who deeply understands internet culture, platform dynamics, and how content shapes brand perception. This is a highly strategic and executional role - owning how favorited shows up across all social platforms while driving growth, engagement, and cultural relevance. You won’t just post content - you’ll translate product, community, and brand into culture, ensuring everything we create feels native, timely, and impactful. You should be equally comfortable thinking about long-term brand equity as you are jumping on a trend in real time.

Requirements

3–8 years of experience in social media, content, or digital marketing, ideally in consumer tech, gaming, or entertainment.
Deep understanding of all major social platforms and emerging channels.
Strong intuition for how content translates into brand perception and growth.
Proven track record of driving audience growth and engagement across channels.
Deep understanding of community-building and brand value creation.
Ability to seamlessly fit content into a broader product and platform narrative.
Strong grasp of streaming culture, creator ecosystems, and meme literacy.
Highly creative with a strong point of view on what works and why.
Ability to move quickly, prioritize effectively, and execute in a fast-paced environment.
Excellent communication and collaboration skills.

Nice To Haves

A sharp, native understanding of internet culture and humor.
Experience building or growing social accounts from early stages.
Strong taste level and ability to balance trend participation with brand consistency.
Obsession with what makes content shareable, memorable, and culturally relevant.

Responsibilities

Own and manage favorited’s presence across all social platforms (established and emerging).
Develop and execute a content strategy that drives growth, engagement, and brand affinity.
Translate product features, creator moments, and platform behaviors into compelling, native social content.
Ensure content aligns with and strengthens brand image, voice, and positioning.
Identify and act on trends, memes, and cultural moments with speed and precision.
Optimize content performance through data, testing, and iteration.
Partner cross-functionally with product, marketing, and creator teams to ensure social is integrated into the broader platform ecosystem.
Build and nurture a strong community presence, engaging directly with users and creators.
Continuously evaluate new platforms, formats, and opportunities for expansion.
Manage content calendars while maintaining flexibility for real-time opportunities.