Social Media Manager

The Andrew W Mellon Foundation•New York, NY

25d•$140,000 - $150,000•Hybrid

About The Position

The Mellon Foundation is seeking a Social Media Manager to join its Communications department. This role is responsible for activating and caring for online communities, using digital tools and social media as primary channels to bring the Foundation's mission and message to broader audiences. The Manager will be a social media champion, demonstrating an expert understanding of digital media and using it in innovative ways for engagement. They will be involved in editorial planning, content development, and creative asset iteration, while staying updated on platform changes and best practices. The role also involves monitoring grantees' online presence and leveraging their stories for Mellon's channels, as well as repurposing existing content. The position reports to the Integrated Content Director.

Requirements

A bachelor’s degree or similar combination of relevant education and experience.
A minimum of 5 years of relevant professional experience with responsibilities including social media management, digital engagement, marketing, and writing for the web.
Work experience in an environment with a cross-functional team, clients, or multiple stakeholders.
Evidence of strategic and creative thinking about building audiences for brands.
Demonstrated ability to write compelling, error-free copy on tight deadlines.
Demonstrated understanding of graphics and design on the web.
Demonstrated ability to compile and maintain nuanced reporting and analysis of digital properties.
Impeccable attention to detail.
Excellent interpersonal and verbal communication skills.
Ability to work under deadlines, to organize information, and to handle multiple assigned tasks efficiently.

Nice To Haves

Experience using project management platforms.
Experience in photography and Photoshop (strongly preferred).
Experience in video and basic graphics editing (strongly preferred).
Understanding of basic SEO and metadata best practices.
Proficiency on a Mac platform.
Multilingual fluency (orally and in writing) is a plus.

Responsibilities

Conceive, organize, develop, and publish compelling copy, photos, and other creative content, working with internal teams, freelance contributors, and other staff.
Ensure all published content is factual, error-free, aligned with an editorial plan, and follows the established tone and voice.
Maintain awareness of best practices for digital accessibility and update content accordingly.
Identify and drive new strategies to build Mellon’s profile and create meaningful exchanges with online audiences.
Identify and cultivate influencer partners to drive content reach and discover new areas of growth.
Recommend new handles to follow and engagement opportunities.
Collaborate with digital agencies on cross-platform paid campaigns.
Create and maintain instruments for tracking metrics across digital platforms, including social media channels, paid digital advertising campaigns, and the website.
Monitor sentiment and social listening tools to report on topics and trends of importance to Mellon.