Social Media Manager
About The Position
Priority1 is seeking a Social Media Manager to manage the company's online presence across LinkedIn, Instagram/Facebook (Meta), TikTok, and X. The role involves setting content strategy, producing content, and driving growth, engagement, and pipeline. The goal is to make Priority1 the most recognizable and best-regarded presence in the logistics industry. The Social Media Manager will be responsible for creating content that appeals to various target audiences, understanding platform-specific strategies, and building repeatable ways to feature employees and company culture. This role requires regular, reliable in-person attendance at the Little Rock, AR office.
Requirements
- 2+ years of experience running social media accounts at a consistent, high cadence for a brand, agency, creator, or organization.
- Proven engagement results and ability to point to them.
- A portfolio of content personally created.
- Proven personal growth driven on social media accounts, with quantifiable results and explanations.
- Fluency in how major social media platforms currently work, including distribution and changes in the last six months.
- Ability to perform at a rapid pace with speed and volume.
- Strong self-direction.
- Strong writing skills for captions, hooks, and comment replies.
- Comfort being visible and potentially appearing on camera.
- Judgment to understand what a logistics company should not post.
- Strong data literacy for reading and reporting metrics.
- Willingness to be in the office and around sales floors.
- Sharp eye for what is current.
Nice To Haves
- Bachelor's degree, ideally in marketing, communications, journalism, or a related field.
- A strong portfolio can offset the degree requirement.
Responsibilities
- Manage the posting cadence and calendar across primary social media channels.
- Produce content, including shooting and editing video, for various platforms.
- Develop and execute platform-specific strategies for LinkedIn, Instagram/Facebook, TikTok, and X.
- Create content that highlights Priority1's services, technology, people, culture, and growth story.
- Manage engagement by responding to comments, DMs, and mentions in the brand's voice.
- Proactively engage in industry conversations and on partner/employee content.
- Report monthly on key metrics including cadence, engagement rate, follower growth, reach, shipper inquiries, agent inquiries, and applications sourced from social media.
- Ensure all content adheres to brand guidelines and legal requirements.
- Manage crisis and issues related to social media, including escalation to the SVP of Talent Strategy & Marketing.
- Safeguard account credentials and manage access to social media accounts.
- Perform other duties as assigned.
- Maintain regular, reliable in-person attendance.
Benefits
- Competitive base salary
- 401k & Profit Sharing Plan
- Medical Insurance with premiums paid at 100% for employees AND dependents
- Dental Insurance 100% paid for Employee
- Vision Insurance
- HSA with Employer Contributions
- Life Insurance
- Short Term Disability
- Long Term Disability
- 401(k) Plan
- Profit Sharing: Typical annual contribution of 15% of total eligible compensation
- Paid Holidays AND PTO
- Cancer, Critical Illness, and Accident Policies available
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
