Social Media Manager (On-Site)

Integra Beauty • Dania Beach, FL

17d • Onsite

About The Position

We are seeking a creative, trends-obsessed Social Media Manager to lead our organic strategy and execution across Instagram, TikTok, YouTube Shorts, and Pinterest. You’ll own our content calendar, concept platform-native campaigns, and drive daily engagement while keeping our brand ahead of algorithm shifts and social commerce trends (including TikTok Shop). Collaborating closely with Creative, Brand, and Paid teams, you'll act as the pulse of our community- turning real-time internet culture and performance analytics into high-impact social content.

Requirements

• 3–5+ years in social media management, organic content creation, or digital marketing (D2C, e-commerce, or consumer brand experience preferred).
• Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.
• Hands-on experience with social commerce tools, specifically TikTok Shop and Instagram Shop integration and tagging.
• Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).
• Experience partnering with Creative, Paid Media, and Influencer/Affiliate teams to align messaging and avoid content duplication.
• Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.
• Excellent written communication skills in a distinct brand voice, with experience handling community engagement and flagging PR/reputation risks.
• Experience with social media management software.
• basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).

Responsibilities

• Own the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.)
• Adapt brand/campaign/product messaging into native, platform-specific content
• Manage day-to-day posting, captions, and channel upkeep
• Stay current on platform trends, formats, and algorithm shifts
• Conceive and pitch campaign ideas designed natively for social (not just repurposed from other channels)
• Build formats around platform-specific mechanics (trends, sounds, challenges, series)
• Partner with Brand/Creative early so social isn't an afterthought in campaign planning
• Own creative concepting for always-on and moment-driven social content
• Monitor and respond to comments, DMs, and mentions in brand voice
• Flag customer service issues to the right team (vs. Gladly/CX)
• Build relationships with community members and repeat engagers
• Translate campaign/product launch plans (from your Pod) into social content
• Coordinate with the paid social/affiliate team so organic and paid don't collide or duplicate
• Work with Creative on asset needs specific to social formats
• Repost/amplify creator content organically
• Identify emerging creators for outreach (handoff to affiliate/partnerships team as needed)
• Align posting with tiktok/tiktokshop and instagram shop tagging needs
• Track organic engagement, follower growth, and content performance
• Surface content learnings back to Brand/Product/Affiliate to inform strategy
• Competitive/trend monitoring (what's working for competitors, category)
• First responder for social listening on brand sentiment issues
• Escalation path for PR-sensitive moments

Benefits

• Medical, Dental, Vision, Life Insurance
• 401k plan
• Additional Opt-In Insurances
• Vacation + Sick Time Pay
• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed