Social Media Manager

Spiraledge, Inc

13d•$75,000 - $105,000•Remote

About The Position

This role is responsible for SwimOutlet's organic social presence end-to-end, including the production of social and paid social creative. The position involves publishing, scheduling, and repurposing content. The ideal candidate is a hands-on maker who can shoot and edit video, produce UGC, create motion graphics and static designs, and develop content that resonates with the swim world and drives product sales. The role requires a strategic approach to content, community management, and collaboration with the CMO on the paid content pipeline. While the role does not involve media buying or ad account management, it requires analyzing results and adapting content based on performance data.

Requirements

A competitive swimming background, with knowledge of the sport and access to the swim community.
Proficiency in shooting, editing video, cutting motion graphics, and designing statics to a standard suitable for paid spend.
3 or more years of experience owning organic social for a consumer brand or retailer as the primary accountable person.
Experience running a content calendar, production schedule, and cross-functional stakeholders independently.
Comfort producing content on location, including pool decks and at meets.
Fluency in production tools such as Premiere, After Effects, CapCut, Figma, or Canva.
Strong community management judgment, including knowing what issues to escalate.
Comfort with performance data, understanding metrics like hook rate and their significance.

Nice To Haves

Demonstrated experience creating paid social content that generated measurable business results, with the ability to discuss relevant examples and individual contributions.
Experience managing an ambassador, creator, or influencer program with direct accountability for deliverables, performance, and results.
Demonstrated ability to manage competing priorities independently, communicate effectively with executive stakeholders, and proactively identify and resolve issues with limited supervision.
Working fluency with AI tools for content production.

Responsibilities

Own SwimOutlet's and Sporti's organic social presence end-to-end across prioritized channels (Facebook, Instagram, TikTok, YouTube Shorts).
Produce social and paid social creative, including short-form video, UGC, motion graphics, and statics.
Shoot and edit video content on demand and on location, including pool decks and at meets.
Produce a consistent pipeline of testable creative for Meta and other paid social channels.
Direct and produce UGC through the ambassador roster and creator network.
Publish and schedule content across social channels.
Repurpose existing content into new formats and placements.
Utilize internal design and digital media support, as well as a freelance budget, to extend content production capacity.
Leverage AI tools for content production tasks such as ideation, scripting, editing, and generation.
Conduct a full audit of branded social channels within the first 60 days and recommend prioritization, maintenance, or sunsetting of channels.
Operate social channels to a high standard, including planning, production, publishing, community management, and performance tracking.
Manage Tolstoy shoppable video for on-site and retention relevance.
Lead creative ideation and testing for paid social, including hooks, angles, copy, and formats.
Review paid creative performance weekly with the CMO and agree on production priorities.
Own creative-side performance analysis, including CTR, CPM, thumbstop rate, hook rate, hold rate, engagement rate, and outbound CTR.
Translate performance analysis into clear recommendations for content angles and formats.
Run the ambassador program as a measurable channel, including UGC and influencer sourcing.
Recruit, brief, track output, and evaluate ROI per ambassador, refining the roster for high-value partners.
Manage community engagement across DMs, comments, and tagged content.
Escalate sensitive PR, CX, or legal issues with good judgment.
Maintain a clear feed of prioritization inputs from buying and planning teams to ensure social reflects business priorities.
Surface priority products, launches, and promotional moments through existing marketing meetings.
Present weekly on organic performance, including followers, reach, engagement rate, and content standouts.
Identify successful organic content and apply it to paid channels where relevant.
Stay current on platform changes and trends across TikTok, Reels, Threads, YouTube Shorts, and emerging platforms.
Monitor competitors and category trends in swim and adjacent DTC industries.
Act as the in-house expert on current social media trends and best practices.
Steward SwimOutlet's brand voice and tone across organic, paid social, and community interactions.
Maintain a lightweight voice reference guide for consistency as output scales.