Social Media Manager
About The Position
The role involves owning the public feed and paid social media layers. The Social Media Manager will be responsible for planning and publishing content, responding to comments, and running Meta and Google Display campaigns to generate inquiries. This is not an entry-level position; performance will be evaluated based on consistent posting, response time, and the effectiveness of paid campaigns in generating leads at an acceptable cost. The responsibilities include managing organic social media on Instagram, Facebook, and TikTok, creating a content calendar 2-4 weeks in advance with various content formats (stills, Reels/Shorts, carousels, project photos), writing on-brand copy specific to the custom/modular/prefab homebuilding industry in California, scheduling and publishing content using Meta Business Suite or native tools, and performing light design work in Canva using provided photos. A monthly content report detailing performance and recommendations is also required. Engagement responsibilities include replying to comments and direct messages within one business day during coverage hours, routing leads via Zapier to Pipedrive and Calendly, and performing light community watch for mentions, competitor posts, and relevant local housing news. Paid social media responsibilities cover Meta and Google Display/Demand Gen campaigns, including building, launching, and optimizing campaigns for lead generation, website traffic, and retargeting. This involves defining audiences (geo, remarketing, customer lists/lookalikes), testing ad creatives (2-3 variants at a time), providing weekly spend and CPL snapshots, and monthly reports on campaign learnings and adjustments. Maintaining conversion tracking (pixel, GA4, lead form quality) and flagging issues is crucial. Any spend increases must be justified in writing. This role does not include developing brand strategy from scratch, full-funnel SEO, website rebuilds, or after-hours community management unless a campaign is live and extra hours are compensated.
Requirements
- 2+ years running brand social and hands-on Meta Ads Manager
- Hands-on Google Ads Display or Demand Gen (Search-only is not enough)
- Portfolio: 3–5 live or recent accounts + one paid campaign story (objective, spend, result)
- Clear written English
- Spanish a plus for comments
- Proficiency with Tools: Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, Sheets
- Comfortable in homebuilding and real estate
Responsibilities
- Manage Instagram, Facebook, and TikTok
- Create content calendar 2–4 weeks out: stills, Reels/Shorts, carousels, project photos
- Write on-brand copy (California custom / modular / prefab)
- Schedule and publish in Meta Business Suite / native tools
- Perform light design in Canva; pull from photographer and job-site photos
- Generate monthly content reports: what ran, what held, what to kill
- Reply to comments and DMs within one business day during coverage hours
- Route leads via zapier to pipedrive and calendly
- Perform light community watch: mentions, competitor posts, local housing news worth quoting
- Build, launch, and optimize Meta and Google Display/Demand Gen campaigns: lead forms, traffic to site, retargeting
- Define audiences: geo (service area), remarketing, customer lists / lookalikes
- Test creative: 2–3 ad variants at a time
- Provide weekly spend and CPL snapshot; monthly: what we learned and what we change
- Maintain conversion tracking hygiene (pixel / GA4 / lead form quality) — flag breaks, don’t ignore them
- Justify any spend increases in writing
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
