Social Media Manager

Purlisse Beauty•Los Angeles, CA

27d•Hybrid

About The Position

We're looking for a Social Media Manager who is equal parts creative thinker, brand builder, and performance-minded operator to lead social across three distinct beauty brands. You'll own the social strategy, content calendar, brand voice, community, and performance across Instagram, TikTok, YouTube Shorts, and Pinterest, while directing agency, creator, and freelance partners to bring the work to life. The challenge and opportunity is building three unmistakably different social worlds: YENSA's complexion and makeup artistry, pūrlisse’s complexion care powered with Asian botanicals and JooY's emerging fermented scalp-wellness point of view. This is a strategic, hands-on role. You'll partner with the Founder/CEO to set the direction and hold the creative bar, while being willing to jump in whether that's capturing content at an event, reacting quickly to a cultural moment, engaging with the community, or turning performance insights into the next great idea. Your combination of creative talent and analytical thinking will be key to the company’s growth. You’ll thrive here if you bring a strong point of view grounded in creativity, culture, and data. You’re a natural storyteller who understands beauty and what resonates with consumers. You’re resourceful, take ownership, and know how to turn ideas into meaningful brand moments. You’re energized by a fast-moving, founder-led environment where you’ll have the opportunity to shape how our brands show up and grow. This position may require occasional travel to brand events, retail activations, and content shoots. We're looking for someone who doesn't just manage social. You build brands through it.

Requirements

4+ years leading social media for a beauty, skincare, or lifestyle brand
Proven success driving measurable ROI across TikTok and Instagram with TikTok Shop strongly preferred
Knowledge of YouTube Shorts and Pinterest
Strong command of social analytics, reporting, and creative tools (e.g., Dash Social, Figma, Canva, CapCut), with the ability to translate into meaningful insights and present to management
Ability to hold multiple brand voices at once; can move between makeup artistry, modern skincare, and an emerging category and keep each one distinct
A real understanding of beauty across makeup, skincare, and scalp wellness, the trends, the ingredients, and what moves consumers
Strong copywriting and a sharp instinct for brand voice and tone
Experience directing agencies, creators, and/or freelancers
Elite organization; holds a lot across three brands without dropping anything.
Ability to shoot and/or edit, not just direct are plusses

Responsibilities

Own the social strategy and calendar across all three brands — protecting three distinct brand voices while balancing long-term brand building with real-time culture
Set platform-specific plans and growth roadmaps across Instagram, TikTok (including TikTok Shop), YouTube Shorts, and Pinterest
Stay ahead of algorithm shifts and platform moves, and act fast when it matters
Define what each brand looks and sounds like every day, repeatable visual formats recognizable without the logo
Concept product launches and campaigns as social-first moments that spark conversation well beyond launch day
Shoot and edit yourself when speed beats production — events, activations, TikTok Shop moments, cultural reactions
Own community management across channels — timely, on-voice engagement with a multi-generational audience
Use social listening to surface sentiment, feedback, and opportunity; stay available for key launch and cultural moments
Define and track KPIs for reach, engagement, community growth, and conversion, reporting through social analytics tools (e.g., Dash Social or similar)
Turn performance and audience signals into clear recommendations that shape content, product, and brand decisions
Source, brief, and manage creators and UGC across all three brands (we use Upfluence for sourcing); own briefs, deliverables, usage rights, and timelines
Partner with PR and influencer resources to amplify earned and gifted moments
Own the day-to-day relationship with social/content agency and freelance partners: briefing, production, and approvals, keeping everything on brand and on time
Triage incoming social requests from retail and paid, routing them to the right partner without losing the brand thread
Bring social to life for retail and DTC moments (e.g., QVC, Costco, Nordstrom’s, Shopify) in partnership with marketing, ecommerce, PR, and creative
Manage tracking links for .com promotions and launches; keep the content library and planning docs current (we run on Asana)