Social Media Manager

American City Business Journals•Charlotte, NC

About The Position

Hemmings is seeking a Social Media Manager to own and execute our social media strategy across multiple platforms. This role involves managing day-to-day publishing, content creation, community engagement, and performance analysis to grow our online presence and engagement. The ideal candidate will have a strong understanding of social media best practices, content strategy, and the automotive enthusiast space.

Requirements

5+ years of experience in social media management, digital marketing, content marketing, or community management.
Demonstrated experience managing social channels for a brand, publisher, media company, marketplace, or enthusiast-focused organization.
Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, and X, including platform-specific formats, algorithms, trends, and best practices.
Excellent writing, editing, and storytelling skills with the ability to adapt voice and content for different platforms.
Strong understanding of short-form video and the content formats that drive engagement across Reels, TikTok, and YouTube Shorts.
Experience creating basic social graphics and content using Canva, Figma, Adobe Suite, or similar tools.
Experience with social scheduling, publishing, analytics, and reporting platforms.
Strong analytical skills and the ability to translate performance data into actionable content recommendations.
Excellent organizational and project management skills with the ability to manage multiple campaigns and priorities simultaneously.
Ability to work quickly and identify timely content opportunities in a fast-moving environment.
Strong judgment and professionalism when representing a brand publicly and managing community conversations.

Nice To Haves

Knowledge of and enthusiasm for classic, collector, enthusiast, and performance vehicles strongly preferred.
Experience within automotive, enthusiast media, publishing, ecommerce, or a digital marketplace is a plus.

Responsibilities

Manage Hemmings’ social media channels across Facebook, Instagram, TikTok, X, LinkedIn, Reddit and YouTube, including day-to-day publishing, scheduling, monitoring, and optimization.
Own the social content calendar and develop a consistent publishing cadence designed to grow reach, engagement, followers, video consumption, and traffic.
Write compelling, platform-specific social copy and create social-first content supporting Hemmings Auctions, Marketplace listings, Hemmings Motor Club, editorial, video, podcasts, events, promotions, partnerships, and sweepstakes.
Monitor comments, messages, mentions, and community conversations; engage with followers in the Hemmings brand voice and escalate customer service or sensitive issues when appropriate.
Work closely with the Video team to develop and distribute short-form content across Instagram Reels, TikTok, Facebook, and YouTube Shorts while identifying opportunities to repurpose Hemmings’ existing video library.
Support YouTube publishing and channel growth, including titles, descriptions, thumbnails, Shorts, community posts, and promotion of long-form Hemmings video and podcast content.
Execute social campaigns supporting priority auctions and vehicle listings, product launches, membership initiatives, editorial features, events, partnerships, and other major Hemmings marketing initiatives.
Stay current on automotive conversations, social trends, emerging content formats, platform changes, and cultural moments, identifying relevant opportunities for Hemmings to participate and engage.
Create simple social graphics and adapt existing creative using approved design tools while coordinating with internal designers, photographers, and video editors on larger creative needs.
Partner with Marketing, Editorial, Marketplace, Video, Membership, Events, and Partnerships teams to source content and coordinate integrated campaign schedules.
Track performance across reach, engagement, follower growth, video performance, referral traffic, and conversions where applicable, using insights to continuously improve content and channel strategy.
Prepare weekly performance summaries and monthly social media reports highlighting results, trends, learnings, and actionable recommendations.