Growlr Social Media Manager

Perry Street Software•New York, NY

3d•Remote

About The Position

We’re looking for a Social Media Manager with deep knowledge of the bear community, strong creative instincts, and an intuition for what it takes to inhabit a voice and produce breakthrough content and connections across multiple social media platforms. You’ll shape Growlr's social presence and bring it to life through compelling content, meaningful conversations, and campaigns that give people a reason to connect. The right person understands Bear culture, humor, events, and diversity. You bring a clear creative vision, recognize which trends fit our audience, and turn ideas into consistently strong posts, reels and stories. You can identify off the top of your head the most important bear influencers, podcasters, and voices on social media today. In this role you’ll: Develop a clear vision for rebooting and refocusing Growlr’s social presence, including content themes, channel priorities, campaigns, and opportunities for growth. Help shape a recognizable voice that is welcoming, humorous, confident, and authentic to the bear community. Write copy and produce or coordinate graphics, short videos, stories, memes, community spotlights, and promotional content tailored to each platform (X vs Instagram vs YouTube). Maintain a content calendar, organize assets and approvals, and use internal scheduling tools to keep posts timely, accurate, and consistent. Follow social media developments, emerging formats, bear events, and relevant queer conversations. Apply trends intelligently and contribute original ideas. Identify opportunities to work with bear creators, influencers, event organizers, venues, and community partners. Work with the team to translate app features, updates, and campaigns into content that resonates with users. Track engagement, audience growth, traffic, and app acquisition were measurable. Use those insights to test ideas and improve results. Reflect a range of bodies, backgrounds, and experiences, respect member privacy and content permissions, and exercise sound judgment in sensitive conversations. Work alongside the Growlr software product team to help guide feature priorities

Requirements

Solid knowledge of the bear community, including culture, slang, events, creators.
Experience managing multiple social media accounts, with examples of content or campaigns you’ve planned, published, and improved.
Strong knowledge of social media trends, platform conventions, and how to adapt content for different audiences and formats.
Experience using social media scheduling, publishing, and analytics tools.
Excellent writing skills, a strong visual eye, and confidence in creating content with design and video editing tools.
Have strong creative initiative. Bring ideas, explain why they fit, and follow through on execution.
Strong organization, attention to detail, and the ability to balance a planned calendar with timely opportunities.
A collaborative approach and the ability to use both community feedback and performance data to guide decisions

Nice To Haves

Existing relationships with bear creators or event organizers, and experience with consumer apps, dating platforms, or LGBTQ+ brands
A distinctive and consistent social presence, with an engaged and growing audience, and creative work that makes the bear community feel seen and excited.

Responsibilities

Develop a clear vision for rebooting and refocusing Growlr’s social presence, including content themes, channel priorities, campaigns, and opportunities for growth.
Help shape a recognizable voice that is welcoming, humorous, confident, and authentic to the bear community.
Write copy and produce or coordinate graphics, short videos, stories, memes, community spotlights, and promotional content tailored to each platform (X vs Instagram vs YouTube).
Maintain a content calendar, organize assets and approvals, and use internal scheduling tools to keep posts timely, accurate, and consistent.
Follow social media developments, emerging formats, bear events, and relevant queer conversations.
Apply trends intelligently and contribute original ideas.
Identify opportunities to work with bear creators, influencers, event organizers, venues, and community partners.
Work with the team to translate app features, updates, and campaigns into content that resonates with users.
Track engagement, audience growth, traffic, and app acquisition were measurable.
Use those insights to test ideas and improve results.
Reflect a range of bodies, backgrounds, and experiences, respect member privacy and content permissions, and exercise sound judgment in sensitive conversations.
Work alongside the Growlr software product team to help guide feature priorities