Social Media Manager

University of North Carolina School of the Arts • Salem, NC

1d

About The Position

This role focuses on managing social media for a complex organization, potentially in higher education, the arts, or a public institution. The manager will be responsible for various aspects of social media, including publishing, listening, community management, analytics, and reporting. Experience with live event coverage, content creation (video and photography), and supporting specific programs like ambassador or user-generated content initiatives is highly valued. The role also involves managing urgent communications and potentially utilizing AI tools responsibly.

Requirements

• Bachelor’s degree in a discipline related to the area of assignment, or equivalent combination of training and experience.
• All degrees must be received from appropriately accredited institutions.

Nice To Haves

• Experience managing social media for higher education, the arts, a public institution, or another complex organization with multiple audiences and stakeholders.
• Experience using Sprout Social for publishing, social listening, community management, analytics, and reporting, or experience with a comparable enterprise platform and the ability to become proficient in Sprout Social quickly.
• Experience covering live events, performances, rehearsals, or campus activities and producing timely short-form video and photography in a fast-moving environment.
• Experience supporting ambassador, student creator, influencer, or user-generated-content programs.
• Experience supporting urgent, issues-management, or crisis communications on social media.
• Experience using generative-AI or AI-enabled communications tools responsibly for ideation, adaptation, accessibility, workflow support, or analysis while maintaining human creative direction and editorial judgment.

Responsibilities

• Managing social media for higher education, the arts, a public institution, or another complex organization with multiple audiences and stakeholders.
• Publishing content across social media platforms.
• Conducting social listening to monitor brand mentions and industry trends.
• Engaging in community management to foster interaction and build relationships.
• Analyzing social media data and generating reports.
• Covering live events, performances, rehearsals, or campus activities.
• Producing short-form video and photography in a fast-moving environment.
• Supporting ambassador, student creator, influencer, or user-generated-content programs.
• Supporting urgent, issues-management, or crisis communications on social media.
• Utilizing generative-AI or AI-enabled communications tools responsibly for ideation, adaptation, accessibility, workflow support, or analysis.

What This Job Offers

• Career Level: Mid Level