Social Media Manager
Pure Paws Veterinary Care•New York, NY
•$25 - $30•Hybrid
About The Position
Pure Paws Veterinary Care seeks a Social Media Manager to own our digital brand strategy and content creation across NYC. This is a hands-on content strategy role — not a posting queue. You’ll build our content marketing engine, educate pet owners about exceptional veterinary medicine, support our DVMs in developing their personal brands, and grow Pure Paws’ online presence from the ground up. Strong performers will find real opportunity to grow with a rapidly expanding veterinary brand.
Requirements
- Proven social media management experience for a brand, business, or organization
- Degree or experience in Marketing, Communications, Digital Marketing, or Advertising
- Skilled in short-form video content creation (Reels, TikTok) and social media trends
- Highly organized, creative, and proactive
- Comfortable filming and producing content in a clinical veterinary setting
Responsibilities
- Develop and manage social media strategy across Instagram, TikTok, Facebook, and LinkedIn
- Create and manage content calendars; produce original social media content and reels
- Drive client education content and support DVMs in building their personal brands
- Conduct weekly on-site content capture at our three NYC veterinary hospitals (Hell’s Kitchen, Hudson Square, Clinton Hill)
- Collaborate with hospital leadership, Operations Director, and Marketing team on content strategy
- Track engagement metrics and optimize content performance to grow followers and brand awareness
- Pitch viral campaign ideas to grow brand awareness and new client acquisition
Benefits
- Performance-based bonuses tied to growth, impressions, and campaign success
- Professional references or referrals for post-graduate opportunities
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
Associate degree
