Social Media Manager

Crusoe•San Francisco, CA

28d•$130,000 - $150,000•Hybrid

About The Position

Crusoe is looking for a Social Media Manager to take full ownership of our organic social media presence. This role involves not only scheduling posts but also hands-on content creation, including shooting and editing short-form video at our offices and data centers. The ideal candidate will be adept at translating complex technical announcements into engaging content for AI professionals and building a strong following within the technical community. This is a creator-first, marketer-second position, requiring comfort with using a phone for content capture at events, understanding AI/infrastructure concepts for effective copywriting, and managing a detailed editorial calendar across various platforms.

Requirements

4+ years managing social media for a technical, developer-facing, or B2B tech brand. AI/ML/infrastructure/cloud experience strongly preferred.
A portfolio of short-form video you've shot and edited yourself (phone-shot is fine - we care about instinct and pacing, not production value).
Genuine fluency with AI/ML and infrastructure concepts. You don't need to have trained a model, but you should be able to read a technical launch and know what's actually interesting about it.
Strong writing chops! You can write a thread that a CTO would retweet and an ML engineer wouldn't roast.
Experience running a multi-channel editorial calendar and reporting on performance.
Comfortable working independently, moving fast, and reacting to news in real time.
Intense operational rigor: strong attention to detail and organizational skills, with the ability to juggle multiple projects, requests, and posts at once without dropping the ball.

Nice To Haves

Experience with community platforms (Discord, Reddit, Hacker News) relevant to the developer/AI audience and social media management tools like Sprout Social.
Existing relationships with AI/infrastructure creators, journalists, or influencers.
Basic motion graphics/editing skills (CapCut, Premiere, After Effects, or similar).
Prior experience at a GPU cloud, hyperscaler, or AI infrastructure company.

Responsibilities

Own Crusoe's social channels (X/Twitter, LinkedIn, YouTube, and emerging platforms) end-to-end: strategy, content calendar, publishing, and performance reporting.
Shoot and edit short-form video yourself (on-site at data centers, at industry events, and in the office) no production crew required.
Launch Crusoe's TikTok from scratch and create native platform-specific vertical content for YouTube Shorts and Instagram Reels. This is a video-first, platform-native role, not repurposed clips from longer content.
Turn technical source material (product launches, research/benchmark results, executive commentary, customer stories) into social-native content that's accurate enough to hold up under scrutiny from a technical audience yet engaging enough to hold their attention.
Build and maintain relationships with AI/infrastructure creators, researchers, and technical journalists to expand organic reach.
Build social-native funnels that go beyond awareness. Use automation to move engaged followers through the same capture, nurture, convert logic we run on web, adapted to how people actually behave on each platform.
Source, brief, and manage a roster of contractors, freelance creators, and influencers who extend our content and campaign output, and build a user-generated content (UGC) pipeline that gets Crusoe's story told by voices beyond our own channels.
Monitor real-time AI/infrastructure conversation and react quickly when Crusoe has something relevant to add.
Partner with product, engineering, and exec stakeholders to source technical content and keep messaging accurate.
Be a fast, reliable partner to teams outside marketing who all lean on social for their own moments: People & Recruiting, Field Marketing/Events, PR/Comms, Workplace, and Exec/Leadership.
Track engagement, reach, share of voice (SOV), and follower growth against goals; report on what's working and adjust.
Represent Crusoe's brand voice: technical, credible, confident, humble, optimistic