Social Media Manager

Acorns

21d • $117,000 - $130,000 • Remote

About The Position

Acorns is seeking a Social Media Manager to be the voice of financial wellness on social media. This role is responsible for creating original content, experimenting with new formats, and driving engagement across social platforms. The goal is to use social media not just to sell, but to educate, entertain, and inspire people to build better habits, shift their mindset, and take control of their financial future. This position reports to the Sr. Director of Brand Marketing and is part of a remote-first organization with optional office access in Irvine, CA.

Requirements

• 5-8+ years of hands-on experience creating content and managing social channels.
• End-to-end creator skills: you can concept, script, shoot, and edit with speed, precision and intention.
• A restless creative mind: you're already thinking about the next format, the next platform, the next idea nobody's tried yet.
• A creator's instincts with a strategist's brain: you understand why something works, not just that it worked.
• Self-starter energy: you don't wait for perfect briefs. You see an opportunity and make something.
• Culturally fluent: you know what's trending before it peaks, and how to make Acorns part of the conversation.
• Real empathy for our community: you care about the people on the other side of the screen and how Acorns shows up for them.
• Thirst for delivering game-changing products. A belief that your work is tied to your life's mission.

Nice To Haves

• Fintech knowledge is a plus, not a requirement. Your social media instincts matter more than your industry background.

Responsibilities

• Actively create and capture a mix of thumb-stopping content including UGC, in-house content, edu-tainment, BTS moments (team, product, culture), trend-driven and reactive formats, CEO led content, and real customer moments.
• Set & run social strategy for both Acorns and Acorns Early that connects to larger marketing and business goals.
• Develop, manage, and execute a dynamic content calendar, ensuring timely, relevant, and strategic content across priority channels.
• Source, scope and manage external creators as needed to diversify social content, tap into priority communities.
• Be the hands on the keys for our day-to-day community management, engaging in conversations about and with Acorns to foster a strong, engaged community. Collaborate with support partners to key topics, customer inquiries, and escalations with empathy and clarity.
• Grow Acorns' organic social media presence across Instagram, TikTok, with a secondary focus on Reddit, YouTube, LinkedIn, and emerging platforms.
• Analyze and report on social performance, providing insights on engagement, audience growth, and content effectiveness to optimize strategy and inform future campaigns.
• Own the Acorns brand voice and visual presence on social across the visual tone and caption copy.
• Stay ahead of trends and find opportunities to integrate Acorns into relevant conversations and channels within culture, investing, fintech landscape, and beyond.

Benefits

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed