Social Media Manager

Illumia, LLC • Alpharetta, GA

47d • Hybrid

About The Position

Illumia is seeking a strategic, hands-on Social Media Manager to own our organic social media presence, our employee advocacy program, and the strategy for expanding our reach to new platforms. This role manages the enterprise social media calendar — coordinating content contributed by Growth Marketing, Events, Brand, Product Marketing, and Engagement teams alongside original brand content built to drive awareness and follower growth — and owns the Sprout Social advocacy program end-to-end, from content submission through results reporting. The ideal candidate is a self-driven mover and shaker — genuinely passionate about social media, who takes ownership of the role and proactively finds ways to grow it, rather than waiting to be told what to do next. They are highly organized, data-informed, and excited to build out Illumia's presence on new channels, including unlocking the untapped potential of our existing YouTube content.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5+ years of experience in social media management or community management.
• Proven experience managing organic social media programs and content calendars across multiple platforms.
• Experience with social media management and social listening tools (e.g., Sprout Social, Hootsuite, or similar).
• Strong writing skills for social-specific formats and platform-native content.
• Strong project management, organizational, and time management skills.

Nice To Haves

• Direct experience with Sprout Social, including managing an employee advocacy program.
• Experience developing or executing a multi-channel or platform expansion strategy (e.g., YouTube, TikTok).
• Experience with video content strategy or repurposing existing video assets for social distribution.
• Experience in B2B, SaaS, fintech, technology, or higher education industries.
• Proficiency with Microsoft Office, Monday.com, HubSpot, or similar platforms.

Responsibilities

• Develops and executes a strategic plan for Illumia’s social media presence to include platform expansion and messaging.
• Builds a specific plan to activate and grow a YouTube presence, leveraging Illumia's existing video and content assets that are currently underutilized.
• Recommends platform-specific best practices and content formats to maximize reach and engagement on each channel.
• Owns and manages the enterprise social media calendar, coordinating incoming content from marketing teams into a single, unified publishing schedule.
• Builds and publishes original brand content designed to drive brand awareness and follower growth across corporate social channels.
• Ensure consistent brand voice, quality, and publishing cadence across all scheduled content, regardless of the source team.
• Owns and manages the Sprout Social employee advocacy program end-to-end: adding new content for employees to share, monitoring submissions and participation, and tracking results.
• Identifies and recommends improvements to increase employee adoption, participation, and reach through the program.
• Monitors social channels daily for mentions, comments, and engagement (social listening), responding to posts and messages in a timely, on-brand manner, as well as escalating or redirecting as necessary.
• Tracks engagement and sentiment trends and reports out regularly on social listening insights and response activity.
• Documents social media processes, workflows, and best practices to ensure consistency and continuity.
• Owns data analysis across all social programs — advocacy, organic content, and social listening — with insights and recommendations for improvement.

Benefits

• Flexible time off
• paid holidays
• volunteer time
• Robust health, dental, and vision insurance plans on your first day of employment
• Comprehensive employee assistance program (EAP)
• Employer-paid life insurance/AD&D/short-term and long-term disability insurance
• Flexible spending account (FSA) or health savings account (HSA)
• Matched 401(k)
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level