Social Media Manager

Bobyard • San Francisco, CA

28d • $115,000 - $135,000 • Onsite

About The Position

This is our first dedicated social hire, and you'll own all of it. Bobyard has a great product and a story almost nobody in construction has heard yet. Your job is to change that — build our social presence from the ground up, be the face and voice of the brand on camera, and turn a category people think is boring into content they actually stop for. You'll set the playbook, not inherit one. You'll ideate; our video editor shoots and edits, so you can focus on ideas, hosting, and growth.

Requirements

• 3–5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yours
• Genuine comfort on camera — this is a core part of the job
• A track record of organic growth: you know how to move engagement and TOFU, not just post
• Sharp instincts for short-form video — hook, retention, payoff — across TikTok, Reels, and Shorts
• Consistency and community chops: you keep channels alive daily and engage like a human, not a brand account
• Strong writing: captions and copy that sound like a person
• Self-starting and operationally reliable — you take a goal and run, and you show up every day

Nice To Haves

• A point of view on B2B and LinkedIn video
• Experience making a technical or "unsexy" product interesting
• Comfortable grabbing quick iPhone content yourself when the moment calls for it
• Your own channel with real traction

Responsibilities

• Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X
• Come up with video concepts and appear on camera regularly — you're the talent
• Write hooks, scripts, and captions that get contractors and builders to stop scrolling
• Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence
• Manage the community — reply to comments and DMs and be Bobyard's voice in the wild
• Grow engagement and top-of-funnel numbers, and know why they moved
• Partner with brand and copy on ideas, and hand shoots to our video editor to produce
• Jump on trends and cultural moments fast — with taste that fits a premium product
• Report on what's working, double down, and kill what isn't

Benefits

• $115K–$135K base + meaningful early-stage equity
• The entire social brand of a fast-growing company to own and define
• A dedicated video editor so you can focus on ideas and growth
• A team that moves fast, takes full ownership, and keeps a healthy sense of humor

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed