Social Media Manager, New York

Soho House•Brooklyn, NY

7d•Onsite

About The Position

We’re looking for a creative, culturally connected Social Media & Community Manager based in New York to join our Global Social team. This is a hands-on role for someone who lives and breathes social media, thrives in fast-paced environments, and enjoys creating content as much as planning strategy. You’ll play an important role in supporting Soho House’s global social channels, while leading a private Instagram account for members in New York. You'll own the end-to-end management of the New York channel - from content creation and copywriting to community management, reporting and content planning - working closely with teams across New York and internationally. This channel is a hyper-local social channel designed to bring our Houses, community and culture to life through real-time, insider content. You'll be responsible for shaping its voice, growing engagement and creating content that members genuinely want to follow. Reporting to the Global Head of Social, you’ll work closely with Membership, Operations, Events and Marketing teams, while collaborating with the wider Global Social team to develop ideas, manage content calendars and deliver best-in-class social content across Soho House.

Requirements

A proactive social media manager and content creator with excellent creative instincts
Strong understanding of Instagram, content creation and community building
Confident capturing and editing content on mobile
Excellent copywriting skills with a natural, engaging tone of voice
Comfortable managing online communities and interpreting social performance data
Highly organised, self-motivated and energetic - able to balance strategy with execution

Responsibilities

Build awareness of the current Soho House NY offering, including events, programming, new menus, openings, collaborations and member updates
Create demand through exclusive access, sneak peeks and ‘if you know, you know’ moments
Drive footfall into Houses by encouraging members to engage more frequently with spaces, events and experiences through a considered and creative content calendar
Strengthen member connection, pride and retention by celebrating the NY community
Own the day-to-day management of the NY members-only Instagram account
Capture and create social-first content across Houses, events, screenings, launches and cultural moments
Contribute creative ideas for global campaigns, content series and always-on social storytelling
Produce engaging Reels, Stories and feed content
Write copy that feels conversational, culturally relevant and distinctly local across social channels
Build strong relationships with Membership, Events and Operations teams to source content, identify social opportunities and stay ahead of programming
Manage community engagement, including DMs and comments

Benefits

Competitive compensation packages
Global benefits and perks
Training to develop technical and managerial skills
Medical, Dental & Vision
Retirement fund with a 2% match
Sick days + vacation days
Career progression domestically or internationally
Managerial or technical career advancement
Mentoring, apprenticeship, local outreach and sustainability programs
Extensive range of internally and externally run courses
Access to monthly calendars for food and drink events, trips, training's and events
Monthly team events (fitness sessions, cinema screenings, art classes)
Substantial meal free of charge whilst on duty