Social Media Manager
Henkel group•Culver City, CA
•$80,000 - $100,000•Hybrid
About The Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.
Requirements
- Bachelor’s degree in marketing, Communications or a related field
- 4+ years managing social for a beauty, fashion or lifestyle brand, with real, measurable growth to show for it
- Deep platform expertise across Instagram, Facebook, Pinterest, and YouTube Shorts, including content formats, platform best practices, and performance optimization
- Exceptional project management skills with the ability to manage multiple priorities, deadlines, budgets, and stakeholders simultaneously
- Strategic mindset with the ability to translate data-driven insights into effective marketing strategies while balancing performance objectives with creative excellence
- Strong analytical skills with experience leveraging Dash Hudson, social analytics platforms, and performance reporting to drive data-informed decisions
- Strong copywriting with a sharp instinct for brand voice and tone
- Experience managing budgets, external content creators, and cross-functional marketing initiatives from concept through execution
Responsibilities
- Own and execute the organic social media strategy across Meta, Pinterest, and YouTube Shorts, driving brand awareness, engagement, audience growth, and business objectives
- Develop and manage integrated content calendars aligned with campaigns, educational initiatives, seasonal moments, and key brand priorities
- Spearhead end-to-end content development across social channels, including ideation, creative planning, production, publishing, community management, audience monitoring, and performance optimization
- Manage social content creation budgets and oversee external content creators and production partners, ensuring high-quality, on-brand content is delivered on time and within budget
- Direct creative briefs, content workflows, approvals, and project timelines to ensure seamless execution across all social channels
- Identify emerging social trends, consumer insights, platform updates, and competitive opportunities to inform content strategy and maintain channel relevance
- Monitor and analyze channel performance using Dash Hudson and native platform analytics, evaluating engagement, audience growth, campaign effectiveness, and content ROI
- Lead performance reporting, competitive benchmarking, and content planning reviews, developing KPI dashboards, campaign recaps, and business reviews that translate insights into actionable growth opportunities
- Collaborate with Sr. Team Lead to support for product launches, ensuring content, retailer activation, events, and promotional materials are delivered on time and aligned with launch objectives
- Serve as the social media lead for key professional retail partners supporting launches, promotions, and organic social amplification
- Partner closely with Sr. Team Lead, Brand, Sales, Education and IM teams to ensure social and integrated marketing initiatives support broader business objectives
- Manage brand presence at industry events, trade shows overseeing social logistics onsite support & ad hoc responsibilities
Benefits
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Paid time off including sick, vacation, holiday and volunteer time
- flexible & hybrid work policies (depending on role)
- vacation buy / sell program
- 401k matching
- employee share plan with voluntary investment and Henkel matching shares
- annual performance bonus
- service awards
- student loan reimbursement
- 12-week gender neutral parental leave (up to 20 weeks for parents giving birth)
- fertility support
- adoption & surrogacy reimbursement
- discounted child and elderly care
- scholarships
- diverse national and international growth opportunities
- access to thousands of skills development courses
- tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
