Social Media Manager, Philippines

Team Liquid•National City, CA

About The Position

Team Liquid Philippines is seeking a Social Media Manager to oversee multiple social platforms, from content creation to evaluating engagement effectiveness. This role is responsible for planning, executing, and managing social media strategies across all platforms to strengthen brand presence, grow audience engagement, and contribute to marketing initiatives. The Social Media Manager will shape the online voice of Team Liquid PH, ensuring content is relevant, on-brand, and aligned with the gaming and esports ecosystem.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
3+ years of experience managing social media, ideally in esports, gaming, entertainment, or youth culture.
Strong understanding of Philippine digital audience behavior and content preferences.
Demonstrated experience in content planning and calendar creation.
Proficiency with social media analytics tools and publishing platforms.
Excellent copywriting, communication, and creative briefing skills.
Highly organized, detail-oriented, and able to manage multiple projects and deadlines.

Nice To Haves

Passion for gaming and esports is a strong plus.

Responsibilities

Develop and execute a comprehensive social media strategy tailored for the Philippine audience.
Align content with Team Liquid’s broader marketing and branding goals.
Create, maintain, and oversee a robust content calendar that includes esports coverage, talent content, merchandise promotion, and community engagement.
Work closely with designers, content producers, and editors to generate original and engaging social media content (e.g., short videos, memes, graphics, stories, reels).
Guide and manage community engagement by interacting with followers, replying to comments/messages, and fostering an engaged online fan base.
Monitor social media trends, platform updates, and emerging content styles to keep the brand relevant and fresh.
Review social media performance and provide regular reporting on metrics such as engagement, reach, impressions, and follower growth.
Coordinate with internal teams (marketing, partnerships, talent, esports) to contribute to campaigns and initiatives via social media.
Assist influencer and talent activations with planned social media rollout strategies.
Ensure all social media output is aligned with Team Liquid’s global branding and communications standards.